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Using SEO for Growth? Stop Looking for Hacks and Aim for Domain Authority

Small Business Trends - Sun, 2017-07-23 09:00

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, as indicated by the title, is written to help marketers, web designers, and entrepreneurs utilize SEO to grow their online presence. Unlike other SEO-focused marketing books, SEO for Growth doesn’t focus on the newest “SEO hack” to reach the first page in Google search results. This book focuses on establishing and maintaining a strong presence in a way that helps you, Google, and your next potential customer (or client) achieve your and their respective goals.

What is SEO for Growth About?

The path to SEO mastery in SEO for Growth begins with a shift in perspective and ends in a three-step process designed to help marketers, business owners and entrepreneurs establish domain authority. Domain authority should be the SEO goal of every business on the web. Why? As defined in the book, domain authority is a relative measure of how good your site will do in Google search engine results.

Why is this important to business owners, marketers and entrepreneurs?

Let’s say you own a pizza restaurant in Chicago, Illinois. If you want customers to find you online (now and in the future), you need to get as close as possible to the first page of Google’s search engine results. (Customers don’t often click on page 2 or beyond). To get to the first page, you need to establish and maintain domain authority. To get domain authority, you need a site with good content and a lot of online traffic (like a busy store), which encourages Google to list you in the top spot. Getting listed earlier on the Google search engine results increases your online presence and gives you a competitive advantage over other businesses lower down the list. SEO for Growth shows readers what to look for so they can integrate this process into their overall marketing.

Understanding these basics of SEO and how they relate to your overall marketing is the key insight of SEO for Growth. Even if you don’t want to spend hours learning SEO, the book contends, everyone in a business should understand how SEO works. Without that understanding, many business owners and web developers will continue to believe that SEO is a bag of hacks and a website is just a digital brochure.

Author John Jantsch is a consultant to small and mid-sized businesses, an author, speaker, and creator of the Duct Tape Marketing brand, which includes a book, podcast, marketing system and a consulting network. Jantsch has received numerous awards and mentions for his work including being featured by Forbes, Huffington Post and the American Express OpenForum.

Co-author Phil Singleton is a consultant in SEO and web design (who also happens to be a consultant in the Duct Tape Marketing Network). After founding a tech company in Asia ultimately reaching $10 million, Singleton launched his own brand, Kansas City Designs.

What Was Best About SEO for Growth?

The best part of SEO for Growth is the overall message that SEO is not an “add-on” or a “supplement” to marketing. SEO, the book reinforces, should be fully integrated into overall marketing efforts. That message applies regardless of your role in the SEO process. The book’s message is also coupled with a simple three-step path focused on sustaining SEO efforts rather than a simple “try to hack Google to reach page one” effort that is common in many marketing advice books.

What Could Have Been Done Differently?

While SEO for Growth is great for its practical approach to SEO from a business perspective, it spends a little too much time getting bogged down in some details about SEO business owners may not necessarily be interested in. For example, the book discusses the changes that Google made to their algorithm. While the book provides information about these algorithm changes from a unique perspective (helping readers understand why Google made them), more detail could be provided on the connection between those algorithm changes and the way businesses should market themselves and sell online in the future based on them.

Why Read SEO for Growth?

SEO for Growth serves as a guide to the “spirit of SEO” for business owners, marketers and entrepreneurs. Instead of trying to find a way to chase or trick your customers (or Google) using “SEO hacks”, the book gives expert advice on how to integrate SEO into a seamless marketing experience. It reinforces the need for SEO to be a seamless part of the integral customer experience. In doing this, it also outlines a pathway for an SEO-confused or SEO-ignorant business owner, marketer or web developer to increase their online presence, keeps their customers happy and keeps Google pleased. If you are looking for a deeper level of SEO strategy to integrate into your marketing, it’s a good place to start.

This article, "Using SEO for Growth? Stop Looking for Hacks and Aim for Domain Authority" was first published on Small Business Trends

Opel defends inclusion of employee leases in sales data

AutoNews - Sun, 2017-07-23 07:23
Opel defended the inclusion in its sales data of cars pre-registered by the company and leased by company workers, retirees and their families.
Categories: Latest News

Private-equity firm GPB Capital thrives under the radar

AutoNews - Sun, 2017-07-23 01:01
GPB Capital, a private-equity group, has quietly grown to 66 dealerships. Now they're ready to start talking about who they are and how they operate.
Categories: Latest News

Some Dodge dealers give in to Demon temptation

AutoNews - Sun, 2017-07-23 01:01
Some, but not all, Dodge dealers are seeking market adjustments that would nearly double the price for the limited-edition drag racer.
Categories: Latest News

FCA's restated sales show some big swings

AutoNews - Sun, 2017-07-23 01:01
A review of the data points to a company that either didn't accurately know what it was selling month to month or was playing fast and loose with its fleet sales.
Categories: Latest News

Influencer Marketing Days Provides Professional Development, Networking Opportunities

Small Business Trends - Sat, 2017-07-22 13:30

Influencer marketing can help businesses build trust and excitement by working with influential people in a particular industry or niche.

If your business has yet to dive into the world of influencer marketing, or if you just want to learn more about this marketing concept, you might be interested in attending Influencer Marketing Days.

The event takes place on September 25 in New York City and features professional development and networking opportunities for marketers and influencers.

You can learn more about Influencer Marketing Days in the Featured Events section. And check out even more upcoming small business events in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

Featured Events, Contests and Awards

WEBINAR: Give Your Team What it Needs for Speed
July 25, 2017, Online

Join us Tuesday, Jul 25, 2017 1:00 p.m. – 2:00 p.m. (EDT) to discover how to give your team what it needs for speed. The right technology tools and resources can help your team respond to—and stay ahead of—your competition and the market. Whether you have two employees or 100, you can always ramp up team speed. From improving processes and decision-making to boosting collaboration and providing your team with the technology and tools it needs, this webinar will explore the ways in which team speed can be leveraged as a critical competitive edge. Our panel of entrepreneurs and experts will engage in a lively, informed and interactive discussion about how you make your team more nimble and agile—and boost productivity and profits as a result. Our Panelists include Anita Campbell, CEO of Small Business Trends, Gene Marks, owner and operator of the Marks Group, and Ramon Ray, Small Business Evangelist at Infusionsoft, publisher of Smart Hustle magazine, and Technology Evangelist at SmallBizTechnology.

Influencer Marketing Days
September 25, 2017, New York, N.Y.

Influencer Marketing Days is a forum rich in professional development and laser-focused networking opportunities. Whether you are a marketer involved in PR or integrated marketing, community development or social media management, or an influencer looking to leverage the power of influencer marketing, this conference is for you! It is the must-attend event both for marketers responsible for their company’s influencer marketing campaigns, and for influencers looking to optimize monetization of their clout. Whether you already run influencer marketing campaigns or you’re investigating ways to leverage this powerful type of marketing, Influencer Marketing Days will equip, educate, and inspire you to make the most of your efforts.

Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.

NextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.

Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!

DIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

More Events More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Image: Influencer Marketing Days — Todd Crawford, Vice President of Strategic Initiatives, Impact Radius.

This article, "Influencer Marketing Days Provides Professional Development, Networking Opportunities" was first published on Small Business Trends

Why In-N-Out Burger won't expand to the East Coast

Topix - Sat, 2017-07-22 13:10

In-N-Out Burger has been holding pop-up restaurants around the world, but the burger chain will not expand to the East Coast. The fast-food chain, which is based on the West Coast, has slowly expanded eastward over its 70-year lifetime to Nevada, Arizona, Utah, and more recently to Houston , Texas.

Categories: Today's Food News

10 Tips for Managing Your Brand and Running Your Small Business

Small Business Trends - Sat, 2017-07-22 12:00

Image can be a huge factor in the success of your small business. So it’s important to manage how customers see your brand. And you may also need to manage your personal brand as well. Here are some tips from members of the online small business community for managing your small business and entrepreneurial image.

Learn How to Create a Successful Small Business Brand

Success as a small business isn’t just about the numbers. It can also be about your brand and what it portrays to customers. In this CorpNet post, Rieva Lesonsky shares the steps you can take to create a successful small business brand.

Become an Industry Thought Leader

Being a thought leader in your industry can lead to increased trust and a better reputation for your business. But how do you accomplish this feat? Mary Blackiston of SUCCESS Agency discusses further here.

Use These 10 Best Change Management Strategies

Change is often the only constant when it comes to running a business. But it’s important that you really grasp how to manage change so you can make the most of it. Ilana Brudo elaborates in this Connecteam post. And you can see more commentary on the post over on BizSugar.

Develop the Master Skill for Success

Every entrepreneur wants his or her business to be successful. But fewer actually consider what it means to be successful. This Prepare 1 post by Blair Evan Ball examines what it means to be successful and how you can develop the skills needed.

Take Advantage of These Overlooked Online Promotional Tactics

There are plenty of ways you can promote your business online. But some tactics are more popular than others. So you might have overlooked some of the online promotional tactics listed in this SMB CEO post by Ivan Widjaya.

Learn the Difference Between Content Marketing and Paid Advertising

Content marketing and paid advertising both have their place in small business marketing strategies. But they each have their own set of pros and cons too. Learn more in this Wood Street, Inc. post by Jon-Mikel Bailey. You can also see what BizSugar members have to say here.

Ensure People Actually See Your Content With these Promotion Tactics

When you create content for your business, you need to make sure people actually see it if you want it to have any impact. The tips in this Marketing Land post by Blaise Lucey can help you make sure your content gets in front of the most potential customers.

Increase Your Authority and Influence as a Marketer

Sometimes, marketing messages are only as strong as the person sharing them. So you need to have influence and authority if you want your messages to resonate. Brent Csutoras talks about how you can increase your authority as a marketer in this Search Engine Journal post.

Keep SMEs Away from Your Content

SMEs, or subject matter experts, can be invaluable for your business. But they aren’t always the best choices when it comes to creating content, as Rachel Parker of Resonance Content Marketing goes over in this post. BizSugar members also share thoughts on the post here.

Consider If SBA Loans are the Best for Your Business

Though small business startups can sometimes be bootstrapped, they may also need funding to get off the ground. Options include taking out a loan, but how do you get started? In this Smallbiztechnology.com post, Marc Prosser outlines SBA loans and how businesses should decide which loans are right for them.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Dollar brand photo via Shutterstock

This article, "10 Tips for Managing Your Brand and Running Your Small Business" was first published on Small Business Trends

Billion Dollar Fitness Mogul Shares 10 Tips for Building a Brand Around a Mission

Small Business Trends - Sat, 2017-07-22 09:30

Does your business have a mission, which goes above and beyond making money and profit? The savviest of companies use their mission to build their brand. They never falter in their unwavering commitment to develop their brand around their unique mission.

One highly reputable business magnate who has successfully built a brand around a mission, is Carl Daikeler, CEO and co-founder of Beachbody.

Daikeler and his co-founder Jon Congdon created Beachbody is 1998. Congdon is now President and Chief Marketing Officer of Beachbody and helps drive the company’s mission to help people achieve their goals and enjoy a healthy, fulfilling life.

The California-based company has gone on to be a leading resource of home fitness and nutrition tools, providing top weight-loss solutions, such as P9OX, Insanity and 21 Day Fix.

Through the Team Beachbody Coach Network, it is Daikeler’s aspiration to generate the largest community of peer support related to health and fitness in the world.

Beachbody’s approach to fitness and its mission to help people achieve their fitness goals, has meant it has attracted the support of millions of satisfied customers.

Building a Brand Around a Mission

Small Business Trends caught up with Daikeler, who provided 10 inspiring tips for building a brand around a mission.

Make It About the Results

According to Daikeler, it’s not about the brand, it’s about the results.

“I’ve often seen charities — which should be the MOST mission-driven organizations — be more about their brand than they are about the RESULTS of their efforts. Such a waste,” said Daikeler.

Beachbody is helping people get healthy and fit and its co-founder and CEO says the brand doesn’t matter unless people are getting better results with the company’s combination of fitness, nutrition and peer support than any other solution.

Align Staff and Management on the Mission

Daikeler also advises businesses building their brand around a mission to ensure staff and management are aligned to the mission. Though the successful fitness mogul warns it’s not always easy to do this:

“Keeping the finance and operations department aligned on the mission isn’t easy. They hear about the mission and think ‘Yeah, right. So about the profits.’  You need to make sure decisions are made that do not contradict the mission in every area of the business.”

Train Salespeople Not to Sell but to Solve Problems

Daikeler advises businesses to think in the longer term, about the relationship they are starting with the customer and stand behind what they promise. At Beachbody, the company aggressively trains people not to sell, but to help solve a problem.

“’I’m not here to convince you. I’m here to help you.’ Salesmanship cannot be about the numbers,” warns Daikeler.

Commit and Deliver on Your Promises

The Beachbody co-founder and CEO says when building a brand around a mission, businesses should commit and deliver on their promises.

“We promise to help people get healthier and lose weight in a specific period of time. If we don’t achieve the promise, we either give people their money back, or preferably find a way to better serve them on what we promised,” says Daikeler, advising other businesses to stick to their mission’s promises.

Know That It Will Be Hard

“Everything is hard and there’s always competition,” Daikeler says. But Beachbody knew creating solutions to get people results would force them to actually workout with intensity, and it would require them to admit “cheap nutritional supplements” are worthless.

Other businesses should know it will be hard but realize that quality matters.

“But it’s hard to sell the real thing in a sea of charlatans. It’s hard. But we handle it,” the health and fitness mogul commented.

Treat People with Respect and Be Courageously Forthright

Another point Daikeler shared in his tips on building a brand around a mission, is to always treat people with respect and be “courageously forthright.”

Daikeler cautions a mission to solve a problem plaguing society for so long — like weight loss — will come with pitfalls. There is no template for success, which is why the problem still exists.

Daikeler advises businesses to admit mistakes, treat customers with respect and make it right “100 percent of the time.”

Improve Everything

Daikeler also recommends businesses should keep improving and stay committed to serving the mission.

“As we peel back the layers of the onion, we see that there is no silver bullet. There’s always a next best thing,” says Daikeler.

Beachbody breaks successful business models — when necessary — to better serve the mission. That’s why, for example, the company created Beachbody On Demand, recognizing that DVDs are dead.

Observe What Works

According to Daikeler, other successful businesses leave clues on how to promote and influence with less mission-oriented initiatives. While the missions may be different, the strategies and tactics can be similar, and businesses should pay attention to everything, observing what works.

Work with Passion and Enthusiasm

“If your passion to live up to the promise of your mission doesn’t burn hot, you will drift when the going gets tough (And it will get tough. Guaranteed),” Daikeler warns.

Businesses should find a way to “keep their fire stoked.” In order to achieve this, Daikeler says he listens to customer success stories and hunts for Beachbody’s own weaknesses — a process he never stops!

Care

Finally, all businesses need to care, Daikeler advises.

“Our mission to help people achieve their health and fitness goals strikes a very sensitive nerve for many people. Throughout the company we make it a point, whether they are staff, management, vendors, reps, or customers, we care about their experience when it comes to our company,” Daikeler told Small Business Trends.

Other businesses should do the same, he says, as caring is all part of the mission.

If you have any experiences or success stories on building a brand around a mission, feel free to share them with us.

Image: Carl Daikeler

This article, "Billion Dollar Fitness Mogul Shares 10 Tips for Building a Brand Around a Mission" was first published on Small Business Trends

Can Eddie McGuire save The Footy Show?

Topix - Sat, 2017-07-22 08:50

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Categories: Today's Food News

Uncertain Winds Ahead : How We Survive Sudden and Unexpected Change

Small Business Trends - Sat, 2017-07-22 07:00

Change: The Tools You Need for the Life You Want at Work and Home is about adapting to change, but it focuses on a specific kind of change. This kind of change isn’t something that you can prepare for. It’s the kind of change, like an unexpected illness or job loss, that can knock you off your feet.  In those times, the book says, we have to tap into a new set of resources to find a solution. Change provides a mental road map to those resources so that readers can live through those obstacles and come out on the other side.

What is Change About?

For most things in life, the answer can be found with a click. Looking to start a business? Google can provide you millions of business plan templates and advice to get started. Looking for a new job? Google can provide millions of solutions for that as well. There are some changes, though, that shake us to our core.

Change provides a mental road map for dealing with complex problems that Google can’t answer.

In the book, author Gary Bradt uses real-life  (but fictional) stories to illustrate the kinds of problems that he is focused on. He follows three employees while they experience changes sudden changes in circumstances in their business and personal lives:

  • First, there is Kimberly, an executive who is struggling despite her “superwoman” image. She is rushing from appointment to appointment, rarely has time for the relationships in her life, having trouble connecting with her team at work, and has little time to “get a workout”.
  • Then there is Justin, an engineer, who is laid off after devoting 20+ years to the company.
  • Finally, there is Ken, an executive at the same company where Kimberly and Justin work, who has to live with the difficult decision to lay people off from work.

Throughout these tales and his own personal story, Bradt shares his advice on dealing with sudden and unexpected change. This kind of change, the book reminds us, will happen to everyone. Dealing with this kind of situation successfully isn’t a matter of finding a quick external solution (like a book or seminar). It requires tapping into the right tools and strategies such as having the right mindset, investing in relationships, breaking free of the past, and focusing on priorities. The book focuses on helping readers integrate these tools and strategies into their lives now before it becomes too late.

Bradt is a clinical psychologist by training who became a speaker, executive coach, and author after nearly losing his first child to a heart condition. Bradt’s career received a major boost when he was selected as a featured speaker by Dr. Spencer Johnson, author of the wildly successful book, “Who Moved My Cheese?”.

What Was Best About Change?

The first thing that readers will come across is the effortless way Bradt uses stories to communicate his message in a simple and highly engaging way. These stories reinforce how sudden and unexpected change happens to everyone and often has ripple effects that impact both our personal and professional lives. This is important to remember because sudden and unexpected change requires different solutions to regain work-life balance than most would expect.

What Could Have Been Done Differently?

The book does an excellent job of demonstrating the power of our thinking patterns during periods of change and adjustment. Many books focus, rather gloomily, on the problems caused by the disruptive nature of the future. These books encourage adapting their business but they don’t help readers learn how to adapt their minds.  This book attempts to remedy the situation. However it could use more refinement. Specifically, information on how to implement the book’s suggested tools (like the ToWho list) on a personal and organizational level would be helpful.

Why Read Change?

Business schools and business plans help us anticipate change, but they don’t help us deal with unexpected and sudden changes (like business failures, loss of a family member, illness). For those kinds of situations, you need more than a motivational book, a Google search, or a seminar. To survive unexpected and sudden change, you need to transform. Change helps readers launch into that transformation  As Bradt points out, the key to transformation starts with our thoughts. By changing the way we think — using suggestions from the book — we start a chain reaction that keeps us grounded in a constantly changing and uncertain world.

This article, "Uncertain Winds Ahead : How We Survive Sudden and Unexpected Change" was first published on Small Business Trends

Amber Alert issued for autistic teen after car stolen from Jack in the Box in Paramount

Topix - Sat, 2017-07-22 04:30

An Amber Alert was issued early Friday for an autistic teen who was inside an idling car outside a fast-food restaurant in Paramount when it was stolen, authorities said. Frankie Vargoa, 17, was seated inside his sister's car sometime after 11:30 p.m. Thursday when she ran into Jack in the Box in the 6600 block of East Alondra Boulevard to retrieve an order, said Sgt.

Categories: Today's Food News

Beef Jerky Outlet Celebrates the Grand Opening of their 100th Store

PR Web - Sat, 2017-07-22 03:30

Franchise Retail Concept Sells More than 100 Varieties of Jerky

(PRWeb July 13, 2017)

Read the full story at http://www.prweb.com/releases/2017/07/prweb14504732.htm

Nolan Williams Launched Professional Painting Company in Chapel Hill,...

PR Web - Sat, 2017-07-22 03:30

Fresh Coat of Chapel Hill serves Chapel Hill, Carrboro, Bahama, Willow Ridge and the surrounding communities.

(PRWeb July 13, 2017)

Read the full story at http://www.prweb.com/releases/2017/07/prweb14507321.htm

Who will order car subscriptions?

AutoNews - Sat, 2017-07-22 01:01
Vehicle subscription services are emerging as a new slice of the car-sharing market, and industry leaders are still trying to figure out which model will work best.
Categories: Latest News

Is your fast food making you sick?

Topix - Sat, 2017-07-22 00:08

Is your fast food making you sick? As Chipotle admits another case of norovirus, an ER doctor explains how to avoid food poisoning in your takeout You might think you're being healthy by ordering a salad instead of a burger at your favorite fast food restaurant. Chipotle, the popular Mexican fast food chain, has come under fire lately for the way they handle their produce.

Categories: Today's Food News

Del Frisco’s falls short of 2Q expectations

Nation's Restaurant News - Fri, 2017-07-21 21:48
Company to grow Double Eagle Steakhouse

Noodles & Co launches loyalty program

Nation's Restaurant News - Fri, 2017-07-21 20:29
Company looks to jumpstart sales with rewards

Working Lunch: Minimum wage report rattles labor groups

Nation's Restaurant News - Fri, 2017-07-21 20:05
Also, positive news out of Washington, D.C., for businesses

Food poisoning website to restaurants: ‘We’re an ally’

Nation's Restaurant News - Fri, 2017-07-21 19:58
Iwaspoisoned.com seeks to provide data to consumers, and restaurants, and prevent outbreaks