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Tesla gets partial credit from Consumer Reports for auto-braking update #8203;

AutoNews - Wed, 2017-05-24 08:28
Tesla has earned back half the points it lost in Consumer Reports' vehicle rankings after deploying automatic emergency braking to its recently built EVs.
Categories: Latest News

Wea ll snack if we want to

Topix - Wed, 2017-05-24 07:36

And the best way to do that, according to the public-health fanatics, is to ban junk food on buses and trains. The chairman of the National Obesity Forum, Tam Fry, backed the idea, saying: 'When I was growing up, my mother always taught me never to eat in public.

Categories: Today's Food News

6 Steps to Successfully Collect on a Small Business Debt

Small Business Trends - Wed, 2017-05-24 07:30

Few things are more frustrating than dealing with a client who won’t pay for products or services that you provided. And while you may want to head over to their home or office with a sock full of pennies, it’s best that you take a legal and calculated approach.

Understanding Small Business Debt Collection

At some point, every company will encounter a situation where a client doesn’t pay on time, refuses to pay altogether, or can’t afford to pay the full amount for services rendered. While each of these situations is notably frustrating, it’s important that you respond in the appropriate manner. How you respond will not only impact your chances of collecting on the debt, but it’ll also reflect on your brand image.

If you’ve been around for any measure of time, then you likely know that small business debt collection typically involves money owed from customers who fall into one of three categories:

  • Customers who will go to any lengths necessary to avoid paying.
  • Customers who have lots of payments due at once and pay them off sporadically.
  • Customers who normally pay on time, but can’t because of financial issues.

“In general, you will want to ensure that your clients and customers fall into the last two categories,” explains. “You will be able to manage and work with those that fall into the last two categories because they have a history of making full or partial payments. As a small business owner, however, you need to be able to devise a strategy and method for figuring out which clients and customers fall into the first category.”

It’s also important to recognize that not all debts and delinquent payments are the same. For example, a $250 debt from a long-time client who has never missed a payment is not equal to a $15,000 debt from a new client who has yet to pay you for any services rendered. You can’t take a narrow approach to debt collection. Everything happens on a per-case basis and you must be willing to adapt to the circumstances.

6 Tips for Getting Your Clients to Pay Up

It doesn’t matter if the client is someone you know personally and have a great relationship with or a brand new client that you’re angry with — you have an obligation and a right to collect the money you’re owed. The key is to be strategic in how you approach these situations.

1. Stay Calm

When you’ve provided services for a client and they don’t pay you on time, your natural inclination is to be infuriated (and you have a right to be upset). But it’s imperative that you take a deep breath and stay calm. The angrier you get, the less likely that you’ll collect on the full debt. The client will feel your wrath, will take it personally, and won’t feel like cooperating (at least not in at timely manner).

“Your mental state has a strong impact both on how you handle the debtor and how they respond to you,” collections expert Bob Tharnish says. “Treat each call as if it was your first call of a very good day. Put a smile on your face. If you were irritated on the previous call, take a few minutes to calm yourself and start afresh. The debtor will respond to your tone. Your upbeat mood will be contagious and you are likely to get a more positive response from the debtor.”

2. Know Your Rights

If you don’t have any professional training in accounts receivable or debt collection, then you’re probably blindly fumbling your way through the process of collecting payments. The sooner you educate yourself on your rights and legal options, the better off you’ll be. Not only will you understand the actions that can and can’t be taken, but you’ll also become more confident in your interactions with customers.

For example, did you know that you can legally search for someone’s social security number if that individual is evading your debt collection efforts? While there’s no free online lookup service, you can go through the legal steps to find someone’s social security number so that you can move things along.

3. Document Everything

Few things are as important as documentation in a small business debt collection situation. Should the debt ever lead to a legal battle in court, your ability to point to documentation will be very helpful.

Every time you talk to a client on the phone, record the phone call and take notes. Certify and copy every letter you send in the mail. Save email correspondence. Log visits you make to the client’s office or home. All of this information could prove helpful.

4. Avoid Harassing

There’s nothing helpful about harassing a customer who owes you money. While persistence plays an important role in collecting on a debt, there’s a fine line between checking in and pestering.

Harassing looks like calling a customer every single morning for 60 straight days and screaming at them. Persistence looks like calling every seven to ten days and giving the client some options by which they can start paying off the debt.

5. Offer to Settle for Less

Let’s say a client owes you $10,000 and is 120 days past due. You’ve been trying to collect on this debt for four months and feel pretty sure you’re never going to see the money. Before simply writing the debt off, it’s always a good idea to offer a settlement for less than you’re owed.

While the delinquent payment is stressful to you, rest assured that it’s causing more anxiety for the client. It’s probably keeping them up at night. If you come to them and say you’re willing to take $5,000, they may jump at the chance to get it off their books. And considering that you already counted it as a lost cause, that’s a $5,000 win for you. You’ll never know until you ask!

6. Hire a Collection Agency

If you have a lot of outstanding debt owed to you and you’re spending a lot of time trying to collect on it, it may be worth your time to hire a collection agency. Not only will this save you time and possibly allow for better results, but it could keep you out of legal trouble.

“The Fair Debt Collection Practices Act (FDCPA) became law in 1977, and it governs how debts may be collected,” explains Mike Periu, president of Proximo, LLC. “The law mainly regulates companies that are engaged in the business of collecting debts on behalf of clients or that buy debt at a discount price with the goal of collecting on it.”

Registered debt collection agencies understand the intricacies of the FDCPA and you can avoid putting yourself in a compromising position by working with them.

Learn How to Walk the Line

Debt collection isn’t fun. Sometimes you feel like you’re being a pushover and other times you feel as if you’re being too harsh. The goal should be to walk the line well enough that people take you seriously and pay up when they’re able. You’ll occasionally have to write off bad debt, but follow the aforementioned tips and you’ll have some success.

Calculating Photo via Shutterstock

This article, "6 Steps to Successfully Collect on a Small Business Debt" was first published on Small Business Trends

VW brand recruits Hyundai's Sengpiehl as global marketing chief

AutoNews - Wed, 2017-05-24 07:08
Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its core VW brand, a source familiar with the matter told Automotive News Europe.
Categories: Latest News

5 Employee Engagement Tips for Small Businesses

Small Business Trends - Wed, 2017-05-24 06:30

Employees often feel like they’re being ignored.

Unable to ventilate their grievances, they sometimes leave the organizations in which they work.

Listed below are some of the ways employee dissatisfaction hurts a business:

  • Dissatisfied employees disclose enterprise information to non-employees.
  • They speak ill of the organization, which stops potential employees from joining it.
  • They create a negative atmosphere around them, which hampers the steady workflow.

Employee satisfaction, on the other hand, leads to enterprise benefit. Employee retention rate increases as employers keep experienced employees from leaving, which paves the roads for a stable clientele. Selection, recruitment and on-job training costs are paid off.

Employee Engagement Best Practices

In order to retain its employees, an organization needs to keep them engaged. Here are some actionable tips based on employee engagement best practices:

Offer Customized Incentives

This is a surefire way to engage employees. Studies after studies prove employee benefits and incentive programs drive better performance. Let’s refer to some survey data. Last year, the Gallup Poll found nearly 70% employees are disengaged because of lack of incentives. The disengagement results in $350 billion every year in lost production.

When employees are given incentives, they feel happy. Happy employees are more focused, more engaged and more productive. Engaged employees more productive than disengaged employees. Smart enterprises know this and they have employee incentive schemes for increased productivity.

Incentives should be customized. Customization should be based on demographic factors and employee preferences. The average age of employees in the financial sector is 44 years. Health schemes, lucrative pension schemes and insurance offers can be good incentives for people in mid-40s. Young employees, on the other hand, would be more interested in gift cards, redeemable coupons, travel offers, etc.

Demographic discrimination, therefore, is a prerequisite for employee incentives. Workplace performance is another parameter. When high-performing employees are incentivized, it creates a spiraling effect that finally benefits the company.

Use Expression to Lead to Engagement

According to studies, the more employees express themselves, the better they engage. Some enterprises actively encourage their employees to express themselves. Those, who are not that active can provide their employees the same opportunities via brainstorming sessions, HR meets, business summits, etc.

A zeitgeist in corporate blogging is blogs written by employees. According to research, customers like reading this type of blog. In the United States, almost 80 percent customers rely on blog content. They find blogs written by employees more reliable and unbiased.

This can be a win-win situation for an enterprise. By insisting employees to blog, it can create a facilitating environment for employee expression. Alongside, interaction between employees and customers can solidify its branding. To make blogging more interactive, enterprises can take help of interactive formats like podcasts, slides, video presentations, real-time interviews, etc.

Realize Personal Life Matters

When staff members are stressed or overworked, they tend to neglect their work and feel less engaged. This in turn disrupts the delivery of the work. Hence, an enterprise should help its employees find a balance between professional and personal lives.

Experts advise organizations to stay away from employees’ personal affairs. David Lewis, CEO of an HR outsourcing firm called OperationsInc said the less employers know about their employees’ personal lives, the better off they are. A business etiquette expert called Lydia Ramsey compared getting involved in employees’ personal lives with wading into dangerous waters.

However, employees are human beings and they may face personal crisis at times. What should be the role of an organization to resolve such crises? The organization should instruct managers to be supportive to people working under them and help them address the issues causing distress. That said, the managers shouldn’t offer them shoulders to cry on. They have a professional relationship with staff members, so they shouldn’t get too personally involved with them.

Set Goals and Leadership Engagement

Setting realistic goals is a great way to motivate employees. To set goals, an organization needs someone in leadership role. That’s because only a leader can set achievable goals. He talks to individual employees and to gauge the timeline for the completion of the goal before setting it. That’s what makes the goals realistic. Such goals offer employees opportunities to engage with each other and with their supervisors in a professional backdrop.

Leadership engagement is the precedent for employee engagement. Most organizations put executives in leadership roles. They must have a professional synergy between them, in order to inspire their subordinates to engage with them and with each other.

When employees achieve their goals, they feel accomplished. Afterwards, when they receive appreciation from people in leadership roles, they feel motivated to undertake professional challenges, which are more serious in nature.

Employ Productivity Increasing Tools

Business organizations are strongly recommended to update their technological superstructure. Unless organizations harness new technologies, they can’t match up with the pace with which the industry is moving forward. Automation guarantees enterprise productivity and smooths employee engagement. The sooner business organizations understand it, the better.

There’s not a single tool that comes exclusively under “employee engagement enhancer” category. Nevertheless, organizational productivity increasing tools have a slew of features for engaging employees. Tools which measure customer insight track both customer and employee data. There’s a dark side to workplace data tracking, but employers are to blame for that, not the tools. If the tools are positively harnessed, employers can instantly figure out the collective mood of the workforce, engage them in fact-based conversations and educate them with actionable tips.

Productive employees tend to interact more with one another and share ideas. Idea-sharing and workplace interaction are two key components of employee engagement. This is how automation gives way to a sharp rise in productivity, which then gives way to employee engagement.

Summing Up

Following the five tips makes employee engagement easier. However, these tips should never be followed in isolation. An innovative approach always puts one a notch above others. In competitive domains like business, innovation is the ultimate game-changer. Hence, enterprises need to invest more in idea generation, so that innovative ideas come up. Next, they need to customize the tips discussed above in the light of innovation.

Business Employees Photo via Shutterstock

This article, "5 Employee Engagement Tips for Small Businesses" was first published on Small Business Trends

CONNECT Summit to tackle mobile technology's impact on restaurants, retail - Wed, 2017-05-24 06:00
Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.

Extended Stay America, Inc. And ESH Hospitality, Inc. Announce Election Of New Board Members

Hotel Interactive - Wed, 2017-05-24 05:25
CHARLOTTE, NC--Extended Stay America, Inc. and ESH Hospitality, Inc., (NYSE:STAY) (together, the “Company”), today announced that at the companies’ respective annual ...

3 Awesome Tips for Turning Business Weaknesses To Strengths

Small Business Trends - Wed, 2017-05-24 05:00

I think it’s human nature to focus on our shortcomings.  Instead of seeing the happiness captured in a photograph, we focus on our crooked smile or lousy haircut.  Rather than appreciating the wonderful view from the windows of our retail store, we fret about the parking shortage.

To a certain degree, though, being critical can help us excel.  Think about it…if you could identify weaknesses and transform them into strengths, your company would benefit big time!

3 Example of Weaknesses Turned Into Strengths

Let’s take a look at a couple of examples of turning weakness into strength:

1. A Difficult Name

Nobody understands this problem better than I do.  I’m an author and a public speaker, so my name is everything to me; it’s both my identity and my brand.  But my last name is…well…challenging.  People aren’t sure how to pronounce it, and they damn sure aren’t comfortable with spelling it.  What have I done?  I’ve handled the weakness with humor, and it’s made my brand even stronger.  My website plays with the difficulty of my last name, and my email signature includes the phonetic pronunciation.  (It’s mi-‘kal-?-wits, just in case you’re curious.)  So instead of making a prospective client feel idiotic because my name makes them uncomfortable, I address the problem head-on.  Weakness no longer!

2. Lousy Reviews and Ratings

Any author will tell you that one-star ratings can kill a book.  And the same holds true whether you’re a building contractor or a pizza joint.  We live and die by our reviews.  But you’re inevitably going to get them, so it’s wise to look for ways to turn them to your advantage.  When one of my books came out, I got a phone call from a professor I held in high esteem.  He’d read my book, and while he thought the principles in it were sound, he didn’t like my casual, in-the-trenches language.  He found it insufficiently academic.  What did I do?  I asked him to write a review.  He was shocked.  Why did I do it?  Because what he objected to is exactly what my readers love about my books.  They don’t want stuffy talk.  They want practical solutions.  His one-star review was great for my book sales!

3. Being the Priciest Option

Here’s the deal:  If you’re competing on price, you’re never going to be as profitable as you could be.  Consumers who price shop are notoriously fickle, and any discount will pull them to your competitor.  So if you’re the most expensive option, flaunt it!  Sell yourself as the elite, top-of-the-line choice, and demonstrate why you’re worth the premium price.  You’re setting yourself apart from your competition, and you’re appealing to consumers who are willing to pay more for quality.  You have to make sure you deliver that quality, of course, but your profit margin will make it all worthwhile.

Every company and every person has weaknesses.  There’s no way around it, but there are – if you’re creative – ways to turn those shortcomings to your advantage.  Leverage what others may consider a weakness and transform them into brand-building points of difference.

Dumbbells Photo via Shutterstock

This article, "3 Awesome Tips for Turning Business Weaknesses To Strengths" was first published on Small Business Trends

Spicing up seafood

Nation's Restaurant News - Wed, 2017-05-24 04:00

Sponsored by Cholula Foodservice

Grilled fish platters and sandwiches, Baja fish tacos, ceviche and sushi burritos are hot — literally and figuratively — on restaurant menus today. Credit that to seafood’s flavorful and healthful reputation, and affinity for spicy condiments and global recipes. The tingle of heat on the palate pushes many a fish creation to a higher echelon of enjoyment.

However, before executing a spicy seafood creation, it is wise to consider the species, advises Sandy Ingber, executive chef of the Grand Central Oyster Bar and Restaurant in New York.

“How well fish goes with spiciness really depends on the type,” says Ingber, culinary helmsman of the iconic eatery, which opened in 1913. “Mild-flavored fish like flatfish, lemon sole and halibut are not that good with spicy stuff. Medium-flavored or stronger-flavored fish like grouper, mahi mahi, tuna and swordfish go much better with a spicy profile.”

Making it easy for customers to customize their food has made the Oyster Bar one of the largest users of Cholula Original Hot Sauce in New York, Ingber says. The 500-seat restaurant positions a bottle of Cholula on every table, going through five to 10 cases per week in that manner. A few years ago, Ingber switched from a competing brand of hot sauce to Cholula after running a taste test of the two sauces with his customers. “Hands down, my customers chose Cholula,” he says.

At the table, a few splashes of Cholula enhance many of the Oyster Bar’s seafood creations. It also enlivens fresh oysters without overwhelming their natural flavor, Ingber says. 

Customers also have it their way at Padaro Beach Grill in Carpinteria, Calif. A self-serve pump dispenser of Cholula Original Hot Sauce on the counter invites them to add zest to Baja fish tacos, shrimp tacos, grilled ahi tuna sandwiches and many other items. 

“Some people put it on the side, others pump it right on a fish taco,” says Will Ransone, owner of the oceanfront restaurant. “It gives an extra pop of flavor.” 

Along with the seafood items, Padaro Beach patrons also like to dress up French fries, nachos or burgers with Cholula, Ransone says. He estimates that 40 percent of them customize their meals in that manner.

In addition, Ransone has explored dipping sauces for special items made with other flavors of Cholula. The line also includes Chipotle, Green Pepper, Chile Lime, and Chile Garlic varieties. The customer reaction has been enthusiastic. “People’s palates are more adventurous today and many are interested in trying new things,” Ransone says.

 A glance at menus around the country reveals many more examples of spiced-up seafood. At Wildflower Bread Company, a Scottsdale, Ariz.-based chain of 14 fast-casual restaurants, a salmon sandwich with a lively flavor profile is in development. It features a fillet of grilled wild Alaskan salmon on a brioche roll with sweet shishito pepper aioli sparked by Cholula Original. It is topped with basil leaves, tomatoes and a sunny egg.

Poke, a marinated, raw fish salad of Hawaiian origin, often has a spicy component. It is one of a handful of items touted as “heating up” in the National Restaurant Association’s What’s Hot 2017 Culinary Forecast. Aloha Poke Co. in Chicago offers sashimi-grade ahi tuna or salmon over a bowl of rice or mixed greens punched up with add-ons like Spicy Aioli, Volcano Sauce (chile and ponzu mayo), wasabi and jalapeños.

In San Francisco, Sushirrito features Asian-Latin sushi burritos like the Sumo Crunch, a medley of shrimp tempura, surimi crab, shaved cabbage, cucumber, ginger guacamole and red tempura flakes with sriracha aioli. Sushi Burrito in Chicago raises the heat level with the Ganzo, a burrito with spicy salmon, spicy tuna, spicy crab salad, cream cheese, cucumber, avocado, spinach, sweet potato, jalapeño, hot sauce and unagi sauce. 

Also in vogue is ceviche, a Latin-inspired dish of citrus-marinated seafood. Leche de tigre — “tiger’s milk” in Spanish — is a piquant Peruvian ceviche marinade that includes hot chiles, lime and garlic. Raymi in New York City offers salmon ceviche with ginger, peanuts, sesame seeds, wontons and habanero chile. GT Fish and Oyster in Chicago menus ceviche with coconut, roasted brown rice and fresno chile.

There is no end in sight to the customer appetite for lively and innovative seafood applications. Chefs and restaurateurs can tap into the trend by leveraging boldly flavored sauces, like those of Cholula’s flavorful options mentioned above, both in recipes and as condiments for customizing dishes at the table.

Slim Chickens Continues Midwest Expansion; Opens Lenexa, Kansas...

PR Web - Wed, 2017-05-24 03:30

Fast-Casual Brand Opens Fourth Restaurant in Kansas, brings “Life Changing Chicken” to Lenexa

(PRWeb May 16, 2017)

Read the full story at

Execute to Win Software Introduces Adaptive Insights Map

PR Web - Wed, 2017-05-24 03:30

To further expand upon the insights the ETW software provides, the new Adaptive Insights Map gives users a quick visual representation of where their organization stands in real-time.

(PRWeb May 16, 2017)

Read the full story at

Papa Johna s unveils wacky new pizza

Topix - Wed, 2017-05-24 03:20

Papa John's wants to end your indecisive fast food woes with a new, fully-loaded pizza just in time for grilling season. The Bacon Cheddarburger Pizza is pretty much exactly what it sounds like-a pie topped with hickory smoked bacon, beef, dill pickle slices, roma tomatoes, Wisconsin cheddar and mozzarella cheese, plus a "zesty burger sauce," according to a press release from the pizza chain.

Categories: Today's Food News

Unite Union makes headway in talks with Restaurant Brands

Topix - Wed, 2017-05-24 01:03

Unite Union is still negotiating with Restaurant Brands New Zealand after the union's members, who account for about half the fast food operator's local workforce, went on strike for the first time in a decade. Last month Unite members took industrial action after talks broke down with Restaurant Brands, picketing KFC stores in Auckland, Rotorua, Palmerston North, Wellington, Christchurch and Dunedin during a Saturday lunch time.

Categories: Today's Food News

Estee Lauder launches augmented reality

Store Front Talk Back - Wed, 2017-05-24 00:10
Estee Lauder launched its first augmented reality (AR) product for the brand’s web and mobile sites. Powered by ModiFace, the technology adjusts for light, texture and shine so that users can virtually try on product shades using their photo or live video, all without leaving the product page on the brand’s e-commerce site.

Retail Roundup—MM.LaFleur expands to plus sizes, Lululemon's site crash

Store Front Talk Back - Wed, 2017-05-24 00:00
MM.LaFleur is now offering plus sizes, Lululemon's site went down, Macy's is planning to open its first outlet in Michigan, plus more need-to-know news from the world of retail.

Bar Bar is North Mississippi's Dining Room, Game Room and Sun Porch

Topix - Tue, 2017-05-23 22:44

Happy hour 4-6 pm daily: $1 off most drinks and $2 Pabst. Margaritas and Bloody Marys $1 off 11 am-4 pm.

Categories: Today's Food News

Retail woes hit Cracker Barrel

Nation's Restaurant News - Tue, 2017-05-23 19:31

Not even the rocking chairs and knickknacks at Cracker Barrel Old Country Store Inc. are immune to the disease spreading through the retail sector.

The Lebanon, Tenn.-based chain of roadside family-dining restaurants, which includes retail areas, said on Tuesday that same-store retail sales fell 4.7 percent in the third quarter ended April 28.

That was considerably worse than Cracker Barrel’s restaurant sales. Same-store restaurant sales fell 0.4 percent in the quarter, with traffic declining 2.1 percent.

Speaking on the company’s earnings call Tuesday morning, Cracker Barrel executives suggested that some of the same problems afflicting casual dining — notably heavy discounting — are far worse in the retail world.

“As much as we believe that discounting in the restaurant business is significant, it’s even more so in the retail industry right now,” Cracker Barrel CEO Sandra Cochran said. “I would characterize the environment as even more highly competitive.”

Cracker Barrel’s retail areas sell everything from doormats to hammocks to the rocking chairs along the restaurants’ porches, where customers sit while they wait for a table. 

The company makes most of its money from its restaurants, but the retail area is a sizable portion of the business. So far this year, 20.3 percent of the company’s revenue has come from its retail business, down from 20.9 percent a year ago. 

Retail is a tough business to be in these days. With heavy competition from and other online companies, retailers have been shutting their doors and marking down prices in a bid to win back customers. Hundreds of retail locations have closed since January. 

Cochran said on Cracker Barrel’s earnings call that customers have grown accustomed to the markdowns they see at mall-based retailers, and Cracker Barrel hasn’t done a good enough job of showing off its lower cost items.

She said the company is working to “highlight value on the merchandise floor.” For instance, she said Cracker Barrel is more clearly marking that all jewelry on a display is the same price.

Cochran said the company is “aggressively looking at inventory levels and, where they could, trimming them.” 

Still, for all the retail woes, Cracker Barrel is still a restaurant chain. The chain’s same-store sales decline reflects similar problems at other family-dining chains, such as IHOP and Denny’s.

The results were “below our internal projections,” Cochran said. However, the company hopes that national marketing and a change to the chain’s 1,600 billboards along highways nationwide, can generate incremental sales and traffic.

Still, the company expects a continued challenging environment and anticipates same-store sales to be flat to up 0.5 percent for the full year.

Cochran said the restaurant environment is “increasingly competitive,” both at quick-service restaurants, with which Cracker Barrel competes at breakfast, and at casual-dining concepts. Many of these companies are pushing value.

Cochran said Cracker Barrel plans to emphasize more of its value offerings to improve sales in relation to competitors.

Executives did have some success with off-premise business, including a Holiday Heat and Serve program, with a family-sized meal for 10 guests available for pickup. Executives said the program generated traffic and favorable sales.

Cochran also cited Cracker Barrel’s online wait list, enabling customers to go online to join the wait list, something numerous other casual dining chains are doing.

She said the online wait list shouldn’t hurt the chain’s retail sales because most customers buy retail items after they visit.

“This allows them to come in and eat, and gives them time at the end to visit and shop at our stores,” Cochran said. “There’s been no negative impact on retail related to online wait lists.” 

Contact Jonathan Maze at

Follow him on Twitter: @jonathanmaze

Dunkin’ Brands adds Linda Boff to board of directors

Nation's Restaurant News - Tue, 2017-05-23 18:26

Dunkin’ Brands Group Inc. has named Linda Boff, CMO of GE, to its board of directors, the company said Tuesday.

Nigel Travis, chairman and CEO of Dunkin’ Brands, said Boff will be vital to the quick-service operator as it looks to fine-tune its marketing.

Linda Boff Photo: Dunkin' Brands

"Linda is one of the pre-eminent marketers in the country, and we are delighted she has joined our board of directors," Travis said in a statement. "Her extensive background in integrated marketing and digital media, as well as her global brand-building expertise and reputation for innovation, should greatly assist us in our quest to position Dunkin' Donuts as the leading beverage-led, to-go brand."

Boff leads GE’s global marketing strategies. She has been with the company since 2004. 

Boff is also on the Board of Partnership with Children, a New York City-based organization that provides social support to hard-to-reach schoolchildren.

She is also vice chair of the Ad Council and serves on the executive committee of the Association of National Advertisers. 

Dunkin’ Brands said Boff’s marketing skills would benefit the more than 20,000 points of distribution that the company has worldwide. 

Contact Dan Orlando at

Follow him on Twitter: @danamx

Sensor technology helps physical compete with online

Store Front Talk Back - Tue, 2017-05-23 18:04
If retailers are going to compete with Amazon, they need to adapt their product sensor technology in order to weave their stock and inventory information.

Zacks Investment Research Lowers Barfresh Food Group Inc (BRFH) to Hold

Topix - Tue, 2017-05-23 17:45

According to Zacks, "Barfresh Food Group, Inc. is a developer, manufacturer and distributer of ready-to-blend beverages, including smoothies, shakes and frappes. The Company primarily provides its products to restaurant chains in the fast food and fast casual dining sector.

Categories: Today's Food News