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Small, independent restaurateurs now have a means of letting their customers easily place orders through their website.
With the Wix acquisition of OpenRest finalized, the website development platform plans to offer the online payment option as part of its overall service. Restaurant owners who built their company site with Wix will be able to implement OpenRest as an add-on app.
OpenRest integration with Wix will give restaurant owners a complete business solution. That solution will include menu and order management, mobile app development, and payment processing through an online platform linked to the restaurant’s website.
In an official release announcing the acquisition, OpenRest co-founders Danny Leshem and Yoav Amit expressed their excitement about offering their product to millions of current Wix users explaining:
“With Wix and OpenRest, restaurateurs will have a technologically advanced and cost effective solution to better manage their business and their customers’ experience.
We launched OpenRest four years ago with the goal of helping restaurant owners and operators streamline their businesses and tap into the opportunities presented by the Internet. By joining a market leader like Wix, we will be able to exceed this goal and take our technology so much further.”
The move by Wix is part of a company strategy to identify and address the needs of “industry-specific verticals” and expand the suite of products it offers its customers, according to a statement from Wix.
In addition to website creation, Wix also allows small business owners to create their own profile and manage various aspects of their business with specialized apps and products. Wix says it has 55 million users worldwide.
The plan is for Wix and OpenRest to develop and introduce a full online business solution tool for restaurant owners by 2015.
In the release, Wix co-founder and CEO Avishai Avrahami added:
“OpenRest perfectly complements our strategy to further enhance the Wix platform with tailored industry-specific solutions. There’s no industry more deserving of this focused attention than the restaurant industry.”
Tablet Photo via Shutterstock
The post Wix Acquires OpenRest, Online and Mobile Ordering for Restaurants appeared first on Small Business Trends.
Your business probably already has a social media strategy. But does that strategy include a Facebook video strategy? If not, you might be missing out on the full potential of the platform. And according to the site’s founder, videos could shortly become an even more important aspect of Facebook.
During Facebook’s third quarter earnings call, Mark Zuckerberg talked about the importance of video:
“Most of the content on Facebook is things that people are sharing with their friends and the people around them. So I think we’ll continue to see that in video, as well. There’s definitely the trend over the past few years where, if you go back five years, most of the content was text. Now a lot of it is photos and if you look in the future — as networks get better and the ability to capture good video and share in a good way improves — then I think that going forward, a lot of the content that people share will be video. It’s just very compelling.”
Visuals are incredibly important for marketing efforts. They allow businesses to tell a story more effectively than just plain text. But video is the natural next step. What can’t be told through a single photo or some text can likely be better explained in video format.
For that reason, you should already be considering, if not implementing, online videos into your marketing strategy. YouTube has long been the reigning king of online videos. But Facebook is not far behind.
Facebook users tend to visit the site more often and connect with more people on it. So short, personal videos, not unlike those that can appear on apps like Instagram and Vine, could certainly become more popular in the near future. And as video systems improve, people may be more likely to share videos created by others on the site as well.
When that happens, you don’t want to be the business that’s scrambling to come up with a Facebook video strategy. Are you using video on your Facebook page yet?
Mark Zuckerberg Photo via Shutterstock
The hospitals of the Truman Medical Centers in Kansas City, Missouri no longer serve fast food in their cafeterias, after ending a contract with McDonald's in 2012 - two years ahead of schedule. In Kentucky, Kosair Children's Hospital signed up to serve Big Macs and Chicken McNuggets to its patients when it opened in 1986.