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With Italian unemployment over 11 percent, close to the Eurozone's average, McDonald's sees an opportunity to expand big in Italy.It will create thousands of jobs, the hamburger chain argues. But what kind of jobs and at what costs to the economy and culture, asks some Italians.
McDonald's anticipates cash-strapped Italians to be receptive to the idea of a cheaper fast-food meal. To the Golden Arches and franchisee entrepreneurs, that smells like opportunity.