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Army Chaplain Opens IslandTime Treasures Location in Charlotte

Much like Build-a-Bear Workshop® - IslandTime Treasures provides a truly unforgettable experience with a unique and entertaining hands-on sand crafting experience for children and parents alike.

(Ellenton, FL) January 10, 2013 - Thomas (Tommy) Watson has spent his life and career serving people. Much of it as a government worker, but also as a Chaplain in the U.S. Army deployed to Iraq on a lengthy tour and returning for an assignment at the Veterans Administration Hospital in Durham, NC.

As a current adjunct faculty member at Northeastern University in the College of Professional Studies teaching graduate level courses in leadership, Army reservist, and co-owner of a dance and fine arts studio with his wife Jackie; he was looking to increase their income with another business.

In February, Watson will open an IslandTime Treasures location in Indian Trail, NC. As a veteran, he received a 10 percent discount on his business cost, which saved him over $1,600 and enabled him to acquire additional territory. As a member of the International Franchise Association’s VetFran program, IslandTime Treasures offers financial assistance through discounts to eligible veterans of all military branches, including the Coast Guard.

IslandTime Treasures hits a sweet-spot for veterans and other potential business owners, as it provides an extremely unique product experience that guests rave about, operates part-time and mostly on weekends, is home based, and is a relatively low initial investment.

IslandTime Treasures affordable ($10 - $40 per item average) patent pending sand impression crafting experience provides the ability for a guest to build their own treasure in three short steps. Step 1: The guest chooses a treasure form in a variety of shapes. Step 2: The guest decorates the sand impression with Island Bling, including shells, sea glass, rocks, or tons of other cool items. Step 3: Proprietary Island Mud plaster is poured into the form, and 15 minutes later after some detailing, the project is done and ready to go!

The IslandTime Treasures franchise opportunity is available as a mobile unit, retail cart or kiosk, and regional development depending on business needs and goals. Franchise investment levels start at an affordable $15,900 and include a comprehensive startup kit that includes everything a new owner needs to begin scheduling events and making money.

Mobile unit owners provide the IslandTime Treasures unique product experience for birthday parties, events, fairs and festivals, school and church fundraisers, plus many other venues. Mobile unit owners receive a minimum protected territory of 200,000 in population and can also grow sales in their territory through the ownership of additional retail carts and kiosk units.

For resorts, waterparks, family entertainment centers, attractions, aquariums, theme parks, zoos, malls, cruise lines, and other public venues, the IslandTime Treasures retail carts or fixed kiosks are "kid magnets" and can provide excellent incremental property income. IslandTime Treasures carts and kiosks can be operated part-time or year-round, depending on the venue requirements. Cart and kiosk locations do not receive a protected territory and are restricted to doing retail business at the installed location.

Regional Development investment levels start at an affordable $39,750 for 10 units and their primary function is to assist the home office with franchise expansion and support. To learn more about opportunities available with IslandTime Treasures, visit the company’s website at or call Dan Durney at 480-331-3171.

About IslandTime Treasures
Much like Build-a-Bear Workshop® - We make children’s parties, school and church fundraisers, events, fairs, and festivals a truly unforgettable experience by providing a unique, hands-on crafting experience for people of all ages that are as entertaining as they are educational. Our affordable sand impression crafting experience provides the ability for a guest to build their own treasure utilizing our mobile sandboxes. IslandTime Treasures is a brand of Helgerson Franchise Group, LLC and currently has locations in Florida, Hawaii, and North Carolina.

Media Contact:

Lonnie Helgerson, CFE

Brand President




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About Lonnie Helgerson

Lonnie Helgerson's picture

Public Profile

Lonnie is the author of the bestselling book in franchising Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits and the handbook Buying a Franchise - Is it Right for Me?

With over 30 years in franchising, Lonnie has worked with many major brands including Super 8 Motels® and Ident-A-Kid®. He pioneered the technology sector in franchising, founding Computer Doctor®, the first franchise of its kind. Currently, Lonnie serves as President for IslandTime Treasures®.

An accomplished speaker, trainer and facilitator with a national presence, Lonnie has been a frequent presenter for the International Franchise Association, Franchisor Association of Florida and other franchise and business groups.

Board level involvement:

  • Past Member, Board of Directors of the International Franchise Association
  • Board of Directors of the Franchisor Association of Florida
  • 2-Time Chairman, VetFran committee of the International Franchise Association
  • Institute of Certified Franchise Executives Board of Governors
  • International Franchise Association Franchisor Forum

Lonnie has also served as a member of the Board of Advisors of The International Institute of Franchise Education, H. Wayne Huizenga School of Business and Entrepreneurship, Nova Southeastern University and the Board of Advisors for the Institute of Franchise Management graduate school, University of St. Thomas, Minneapolis, MN. Additionally, he is a three time graduate of the University of St. Thomas Executive MBA program for Franchise Management. In 2002, he became a designated CFE (Certified Franchise Executive).


Contact Information:

727-455-0056 Cell

 Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Area of Interest
Managing a Franchise Network