Assembly Meal Franchise Feast Turns to Famine
A couple of years ago, franchise sellers and the media were commenting on how hot a buy Do It Yourself meal prep franchises were. Assembly Meal franchisors were talking big. Members of this community were contrarians of the unproven market and theoretical franchise model.
The widely embraced idea was that time-strapped folks would flock to commercial kitchens where they could buy ingredients, follow recipes and in a couple of hours "assemble" several nutritious meals to place on the family table.
..."On paper, it was a great idea," said Carri Albrecht, owner of Thyme Savvy, which operated for two years in Menomonee Falls and three in Brookfield before closing last summer.
In 2006, prompted by the growth of her business to that point and by inquiries from customers about opening similar shops, Albrecht registered to market Thyme Savvy franchises. She didn't sell any.
It turns out the market wasn't there, Albrecht said.
Despite the warnings of the experts here some two years ago and counting, what's amazing is people kept buying.
Milwaukee Journal Sentinel Online
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- Meal Prep Industry Fizzling
- Will This Evolution Save The Meal Assembly Business?
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