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 <title>Jerry Newman - Leadership Principles from My McJob</title>
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 <description>&lt;p&gt;Dr. Jerry Newman packed up his business PhD and took up a secret life in various franchise stores throughout the country, including McDonald&amp;#39;s. Interviewed by Peter Birkeland, himself a franchise expert. Dr. Newman shares his insights with the Blue MauMau franchisee community on:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;how to motivate when raising salaries are difficult&lt;/li&gt;
&lt;li&gt;how a few simple adjustments to the franchise owner&amp;#39;s management style can invigorate your workplace&lt;/li&gt;
&lt;/ul&gt;</description>
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 <itunes:duration>12:57</itunes:duration>
 <itunes:author>Jerry Newman</itunes:author>
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 <pubDate>Sun, 08 Apr 2007 20:05:25 -0700</pubDate>
 <dc:creator>Peter Birkeland</dc:creator>
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