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LONG ISLAND, N.Y. — Ed Texeira, founder of a consulting firm and the publisher of the online site Franchise Know How, has just released his newest book, the Franchise Buyer’s Manual. His primer provides advice for prospective and existing franchisees. Teixeira warns that buyers need to stop acting like consumers in wanting a franchise. Instead, they need to start analyzing like investors in deciding on the right franchise for them. "Analyze," he says.
The 35-year veteran of the franchise industry has worked in leading the franchising firms of convenience stores, glass room additions and healthcare staff recruitment chains. He speaks with the editor of Blue MauMau, Don Sniegowski, about what a buyer should do before he opens the door of his franchised business.
In the Franchise Buyer's Manual, Teixeira gives some practical guidelines and metrics of when to walk away from buying a franchise.
"I want people to be extremely questioning and to follow a process before signing on the dotted line," concludes Mr. Teixeira in the interview.
Listen to the interview (10 minutes).
Click on the arrow next to the speaker icon below (iPhone/iPad users, you need flash to see it) to listen to the interview. You can also download the Podcast (mp3 file).