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Best Wishes for the Franchisee Community in California

The California fair franchising initiative will get another hearing tomorrow in Sacramento. The joint effort by participating franchisees and supporters of franchisees has been substantial and herculean.

The effort to pass fair franchising legislation in states requires local participation, resources and efforts. It takes a huge effort to balance the legal scale in franchising because the scale has been out of balance for decades and heavily supported by the International Franchise Association.

Keith Miller, John Gordon, Bob Purvin and Peter Lagarias have led the local effort in California and the greater franchisee community is grateful for their efforts.

California is once again at the forefront for its attempt to create balance not only for millions of franchisees and their families in California but hopefully starting a trend that will move east.

May you and the greater franchisee community gain the best outcome possible.

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About Jim Coen

Jim Coen's picture

Public Profile

Franchise Specialist

With over 30 years of franchise, marketing, and entrepreneurial experience, Jim Coen is a franchise expert. Who can help prospective franchisees, private equity investors, franchisees, multi-unit franchisees, and stockholders, evaluate franchise business models and Franchise Disclosure Documents (FDD). Jim is not an attorney his specialty is analyzing the franchise business model for all stakeholders.

In May 2014 Jim was named the Interim Executive Director of The Planet Fitness Independent Franchisee Association (PFIFA) he finished in that capacity on October 31, 2014.

From September 2013 to November 2014, Jim served as the Executive Director of the Maine Franchise Owners Association (MFOA), this Maven served in that capacity on a part-time basis. This Maven is now a Member of the Board of Directors.

From April 1, 2008 thru November 2012 this Maven served as President of the Dunkin’ Donuts Independent Franchise Owners (DDIFO). DDIFO represents franchisees that own and operate over 2600 Dunkin’ Donuts shops in the US.

Jim served as the Vice Chairman of the Coalition of Franchisee Associations (CFA), from 2009 – 2011. As Vice-Chairman, Jim worked with the Fair Franchising Committee to develop the Universal Franchisee Bill of Rights (UFBOR).

From 2006 thru 2008, Jim was the Executive Director and Board Member of the New England Franchise Association (NEFA). NEFA is a franchise trade group that brings franchise executives, area developers, and vendors together to share ideas and best practices.

Prior to that Jim sold and trained franchisees at Supercoups, a direct mail company based in MA that is similar to Val Pak. Jim became VP of Sales for the largest Super Coups franchisee based in the Boston area.


Area of Interest
Franchise Consultant