As a franchise owner, you're probably already doing local marketing.  You've got an ad in the Yellow Pages, you sponsor a local PeeWee Soccer team, and you take out an ad in the local paper when you're about to have a sale.  Maybe you've even done a direct-mail campaign, or aired an ad on local radio.  You're all set, right?

Balihoo to provide a comprehensive Local Marketing Automation platform to Quiznos franchise owners to translate national marketing strategy into consistent and effective local execution.