Read the UFOC As If You Were an Investor Looking to Buy a Stock And Ask These Questions...

There are a number of Franchise Expos coming up. When attending such meetings, remember that exhibitors pay big bucks to get customers. Do not attend something like this and be surprised when the exhibitors try to sell you something. The assumption is that if you aren't looking for a franchise you would not be attending.

There are many who ask how to select the right franchise. While I would not denegrate the value of a so called "ground floor" opportunity, as one who has completed hundreds of millions of dollars in franchise loans and assisted with opening over 2500 locations I would offer one simple rule to all of the fine advice that has already been offered here. That is, read the UFOC as if you were an investor looking to buy a stock.

As you do so, ask the following unemotional questions.