Mark Siebert, CEO of the iFranchise Group, recently asked in Entrepreneur magazine, “Would a franchisor make a good President?” Franchisees have had their turn in President #43 George W. Bush, an owner of the Texas Rangers baseball franchise, but one day franchisors may yet have a turn.

Of the countless articles and information available on franchising, I would suggest that the majority of content is directed to finding and evaluating a franchise opportunity. I haven’t seen a great deal of information that addresses what makes a franchisee successful.

Franchisors need to get on the social media bandwagon. Reports that measure social media indicate that its use continues to grow and that it's being used by more and more people.

I  recall a time as a franchise executive when the common dictum was don’t encourage, organize or support a franchisee association unless circumstances warrant it.

Women are playing an ever increasing role in the franchise industry both as franchisees and franchisor executives. There are certain traits that women have which make them excellent franchisees.