IFA's 48th Convention in Orlando Takes New Direction
WASHINGTON D.C. (Blue MauMau) - As an attendee of the International Franchise Association's 48th Annual Convention, I feel there might be an ever-so-slight turn in the direction of this huge 48-year-old franchise vessel. Representing nearly 1,300 franchisors, 10,000 franchisees and 500 suppliers, the IFA put on an enthusiastic conference demonstrating to its 3,000 plus attendees how it lives up to its mission of "protecting, enhancing and promoting franchising." While no one can refute IFA's aggressive growth in membership and financial strength, some have questioned if such growth has the right purpose behind it. Exceeding its FY07 revenue budget of $12 million, convention reports showed how it has been able to fund updated impact studies, leadership conferences, educational programs and government relations and public relations efforts. But the main obligation the world's largest franchise trade association has to members is more difficult than that. It must constantly be proving that it equally represents the franchisor and franchisee communities.