Log In / Register | May 22, 2012

Field Representatives Coach Franchisees to Victory

"A good coach will make his players see what they can be rather than what they are." -Ara Parasheghian

Franchisor Competence: Not Always a Given

In Street Smart Franchising, Mathews, DeBolt, and Percival state, “Not every franchise is a good opportunity.  Franchising is like any business, encompassing everything from genius to conventionality to incompetence.”  Hmmmm.  It seems like genius should be fairly easy to spot, conventionality ought to be evident, and incompetence…just a Google search away from discovery.

Preparing for Takeoff: Initial Training/Opening Support

Mark Siebert, in an article for Entrepreneur, states, “Of all the tasks that befall the new franchisor, perhaps none is as important as the role of training.  If the brand is the heart of any great franchise, training is the physical conditioning that keeps that heart beating strongly and consistently.” 

‘Zors and ‘Zees: Success is a Two-Way Street

It would seem that (in a logical world) franchisors would see a direct link between the success of their franchisees and their franchise concept. Yet, “unfunded mandates,” poor support, inadequate internal communication, and more are common issues in franchising, which undermines a ‘zees’ ability to be successful.  Stories of professional, financial, and personal franchisee meltdowns abound, even as their franchisor is recognized in the media as “Best Of,” “Fastest-Growing,” or “Most….”

The Best Franchisors Look Long-Term

Undoubtedly, in the aggressive climate of franchise development, many companies will license a franchise to anyone who "can fog a mirror and write a check." This is one of the dirty little secrets of many business ventures not just franchising.

92% Franchisee Approval for World-Class Franchises

There is no lack of "spin" or "hype" in the world of franchising. "Top Franchise," "Best Franchise," "Fastest-Growing Franchise"…..all of these designations can be confusing, or (in many cases) misleading, particularly for prospective franchisees.

Money Can't Buy Happiness

“Money can’t buy happiness.”  As much as this is a commonly held belief, there is still a misconception in franchising that “as long as franchisees are making money, they’re happy.”

ComForcare Certified A World-Class Franchise

LINCOLN, Neb. (February 15, 2012) – ComForcare has received World-Class Franchise® certification from the Franchise Research Institute® and FranSurvey®.

Franchise Expo South a Forecasting Tool?

After attending the Franchise Expo South in Miami last month, a couple of trends seemed to be prevalent.  If the Expo was an accurate forecasting tool, it would be safe to say that the future of franchising lies in frozen yogurt (with your choice of toppings), pizza, and early childhood education.  All run by veterans.

Auntie Anne’s Certified A World-Class Franchise By The Franchise Research Institute

LINCOLN, Neb.(February 6, 2012) – Auntie Anne’s has received World-Class Franchise® certification from the Franc