In my previous post I noted how important it is for start-up franchises to choose the right first few franchisees. These franchisees can be your greatest marketing tool or biggest hindrance.
Many start-up franchisors that I work with are uncertain as to what they can do or say when offering their franchise for the first time. This is particularly difficult when the franchisor
One aspect of my practice consists of reviewing franchise disclosure documents for prospective franchisees. Recently I reviewed a franchise disclosure document for a small franchise system.
