After spending more than three decades within the business of franchising, I have expanded my insight to see more clearly both sides now in the franchise relationship. I realize there truly is an art to franchise negotiations for both parties to succeed.

International branded franchising connects the past and present with the future. It is a balancing act between the franchisor’s self-interest and what is best for the system, the franchisees, and the brand.

In the new-fangled economy, successful franchise executives prove that what counts is not what you get for your life’s work, but rather what you become by doing it.