After spending more than three decades within the business of franchising, I have expanded my insight to see more clearly both sides now in the franchise relationship. I realize there truly is an art to franchise negotiations for both parties to succeed.
If someone claims to know what will happen in the business of franchising through 2009, don’t believe him or her. It is going to be that kind of a year.
International branded franchising connects the past and present with the future. It is a balancing act between the franchisor’s self-interest and what is best for the system, the franchisees, and the brand.
If someone claims to know what will happen in the business of franchising through 2009, don’t believe him or her. It is going to be that kind of a year.
In the new-fangled economy, successful franchise executives prove that what counts is not what you get for your life’s work, but rather what you become by doing it.
