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Log In / Register | Feb 8, 2012

Ask Franchisees, But How Do You Know Their Response Is True?

Posted Mon, 2011/03/14 - 03:13 by John Hayes

When you’re buying a franchise, numerous people (usually including the person who’s trying to sell you the franchise) will advise you to call existing franchisees and ask them a set of questions before you make your investment decision.

If a Franchise Is Your Backup, Get a Job!

Posted Mon, 2011/01/24 - 13:24 by John Hayes

I’m afraid the remnants of the recession and sustained unemployment will lead people down a path similar to the one this subscriber told me that he may take.

Keep Shopping if the Franchisor Is Unclear about the Profile of Successful Franchisees

Posted Mon, 2010/09/06 - 08:32 by John Hayes

First franchisee: “I bought this business so I wouldn’t have to go out and sell door to door. I want to stay behind this cash register and make it ring. And now you’re telling me the business doesn’t work that way?”

Will McD's Smoothie Create a Meltdown?

Posted Mon, 2010/08/30 - 12:32 by John Hayes

Uh oh. McDonald’s may be repeating a history lesson that the company first taught in the mid-1990s when it stole the frozen yogurt market almost overnight. 

How Do You Avoid Double Talk When Interviewing Existing Franchisees?

Posted Sat, 2010/07/03 - 06:48 by John Hayes

One of the most important steps in the due diligence process of buying a franchise is to interview existing franchisees.

Do You Believe This? Under-Capitalization Is The Single Biggest Reason For Franchisee Failure

Posted Fri, 2008/08/15 - 11:42 by John Hayes
I don't believe it.

Used to believe it. Years ago. But I've learned better.

Seven Habits of Highly Successful Franchisors

Posted Sat, 2008/05/03 - 22:32 by John Hayes
I began consulting with franchisors in 1979. Several years later I interviewed numerous franchisors for my book Franchising: The Inside Story.

Five Franchise Myths

Posted Fri, 2008/04/25 - 22:01 by John Hayes
Maybe you've thought about buying a franchise but you never seriously considered it because someone told you it's too risky, it's not a good idea, it's for rich people, or it's for people other than you.

Big Mistakes Small Business Owners Make in Writing and Distributing Press Releases

Posted Thu, 2006/10/26 - 10:56 by John Hayes
Writing Press ReleasesAre your press releases being ignored? Find out if you’re doing something wrong with your publicity efforts.

Getting noticed by the media via a press release is a great way to promote your small business. Not only is it free publicity, but it is also more effective in building a positive reputation for your product or company simply because people trust the news more.

The Frugal Marketer: Marketing on a Shoestring Budget

Posted Tue, 2006/10/17 - 02:30 by John Hayes

With a little creativity, marketing does not have to be costly.

Most small business owners don’t have the resources to launch expensive advertising campaigns to promote their business. Especially if you’re up against big name brands whose ads are all over TV and almost every magazine print ad imaginable. You simply can’t fight fire with fire.