Last year's buzz and flash of comments regarding American Association of Franchisees and Dealers award to Cuppy's Coffee has this year morphed into a clear divide among franchise pros with the recognition of Curves.

Indeed, 2008 was a different environment for franchise seekers compared to other years of increased unemployment. As has been stated here and elsewhere, this time combines job loss with asset loss.

Businesses succeed or fail due to a variety of reasons both in and out of the hands of ownership.  However, the franchise ‘sub-set’ of entrepreneurship adds an interesting dimension to the mix, especially as it pertains to overcoming new challenges.

Don Boroian has a rough reputation. He's served time for misdeeds.

Here is the actual body copy of an email I received over the weekend.