I will freely admit that online marketing techniques have evolved far more quickly than my ability to keep up with them. I try, and I try to maintain a minimal understanding in order to keep up with the implications for brand-consumer interactions.

I don't know about you, but counting them all up, I think I saw no less than five demos of mobile applications at the National Retail Federation Annual Convention, an association representing retail franchises, including restaurants and specialty chains.

I think the time has come to talk about something that has been increasing in buzz in the general tech community, because of the potential to apply it to retail.

At the recent Internet Retailer Conference & Exhibit, the most interesting part of Patrick Byrne's keynote presentation wasn’t what he was “slated” to talk about.

Last week DemandTec announced the acquisition of Connect3, a firm specializing in marketing and promotion management. Technology synergies aside, this is a great combination of products: