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Log In / Register | May 22, 2013

Emotional Brand Measures are Important

Posted Wed, 2013-05-01 07:48 by Passikoff and Shea

Here’s a quote for you: “If you don't have a handle on the emotional side of the engagement with your brand, you might as well spend your marketing budget on coupons.

McDonald's Fish McBites Flounders

Posted Tue, 2013-04-09 18:09 by Passikoff and Shea

Real fishermen have a saying: “a bad day of fishing is better than a good day at the office,” but perhaps not at McDonald’s. Not this month, anyway.

Most Loyal Fans in Baseball

Posted Tue, 2013-04-09 09:34 by Passikoff and Shea

The Major League Baseball season opens Sunday with the cry of 'play ball' just preceded by the release of the 21st annual fan survey conducted by Brand Keys.

Solving the Pizza Crisis

Posted Tue, 2013-03-19 15:04 by Passikoff and Shea

It was Yogi Berra who asked that his pizza be cut into quarters because he “wasn’t hungry enough to eat six.” Yes, yes, very funny, but not so much when you realize that Americans consume 350 slices of pizza per second. That comes out to more then 3 billion pizzas a year. So with that many, you wouldn’t suppose that Americans were having a hard time when it comes to pizza.

Toyota's Family Tree

Posted Wed, 2013-03-06 02:03 by Passikoff and Shea

OK, every family has its problems. Toyota, which started as a division of the Toyota Automatic Loom Works, managed to develop a worldwide presence and reputation, survived a number of seismic recalls and some actual seismic activity is celebrating its 75th anniversary.

Office Depot Buys OfficeMax; Then There Were Two

Posted Fri, 2013-02-22 07:47 by Passikoff and Shea
Looks as if Office Depot is going to buy OfficeMax. That purchase would combine the #2 and #3 office supply retailers, leaving only the new entity and Staples (currently #1), in an industry that has been pretty much undifferentiated and, in the industry’s terminology, “overstored.”

Where Brands Strike Gold and Make Money, Emotional Engagement

Posted Fri, 2013-02-08 04:48 by Passikoff and Shea

Brand Keys announced the results of our 17th annual Customer Loyalty Engagement Index (CLEI) this week. We ended up with 54 categories and nearly 400 brands.

Wonder No More: Flowers Foods to Pay Real Dough to Buy Hostess Brands

Posted Thu, 2013-01-17 13:44 by Passikoff and Shea
Not very long ago there was a caseload of stories about the Hostess Company disappearing into bankruptcy, and with it its roster of brands. At the time our brand metrics pointed to the fact that it wasn’t likely that competitors – let alone consumers – were just going to sit there and let Hostess brands’ ‘use-by’ dates expire.

NHL Skates Back to Business

Posted Thu, 2013-01-10 07:20 by Passikoff and Shea

The National Hockey League ended a 4-month, 113-day lockout this past Sunday. The league and its players collectively agreed to put their skates back on, and glide back into business.

A Brand New Year

Posted Mon, 2013-01-07 03:26 by Passikoff and Shea

Were you one of the millions of people who made a New Year’s resolution earlier this week? Most people do, although it’s fair to say that New Year’s resolutions go in one year and out the other.