Putting the Internet to Work was published in the Spring of 1997. Today, 14 years later, this White Paper remains both current and relevant. More than anything, the passage of time shows that while technology may continue to advance, basic business principles do not change.

This is the fourth of five articles that comprise a White Paper titled The Internet and the Franchise Industry - How an industry misused the Internet.

This is the second of five articles in the series, The Internet and the Franchise Industry, How an industry misused the Internet.  This describes the history of Internet communications in the franchise industry and suggests ways to improve the current situation.

There is considerable documentation through this report that many franchise owners are unhappy with their current situation and are contemplating changes to their career.

If franchisee satisfaction is, as we believe, an important indicator of future actions, the next few years could be challenging for the franchise industry.