Bob Purvin, Chair of the American Association of Franchisees and Dealers, Speaks About AAFD's Relationship with Cuppy's Coffee and Elite Manufacturing

First, I would like to say at a personal level – especially as the first franchise authority to expose abusive franchise practices in my book The Franchise Fraud in 1994- that I am delighted that Sean Kelly has now got religion. Many of you know that the AAFD was born out of a realization that the practice of franchising was seriously amiss – facts well documented in my book.
But the AAFD doesn't exist just to complain about franchisor practices. We recognize that many franchise systems do offer fair and collaborative practices – but their franchise agreements or contracts don't reflect this. The AAFD's Fair Franchising Standards seeks to correct, supplement and at times outright change a franchise system's culture.