Chairman explains benefits of AAFD to franchisee community
I've been away for a week, and I return to discover the AAFD is being described as a Chipmunk that is doing little to impact the quality of franchise opportunities. Our principal accuser has never contacted the AAFD, nor taken the time to understand what we do and what we stand for. Please allow me to set the record straight:
1. The AAFD's Fair Franchising Standards serve as an available tool (even available to Mr. Solomon) to help prospective franchisees to separate the good from the bad in franchising. The AAFD Standards are available for free from many sources including the AAFD website, www.AAFD.org.
2. AAFD Seal Recipients must earn a 75% approval rating from their franchisee network! Franchisor's cannot 'buy' AAFD approval, at least not from the AAFD! Were it otherwise, many more than 20 companies would have earned the AAFD Seal. In fact, the AAFD offers the only true accreditation program for franchisors in the world.
3. The AAFD only recommends companies that have received the seal. If a franchisor hasn't met our high standards, our recommendation is "Just Say No!"