While the circumstances of this case are different than those involving franchise companies, the ruling that Apple must pay the $700,000 legal fees incurred by bloggers in defending themselves from the computer giant's litigation sends a powerful message.
Blogging could transform the way that franchise opportunities are discovered, researched and selected by prospective franchise owners... for the better. The blogosphere provides the forum, for the first time, for prospective franchise buyers to find timely news, discussion, comments, and the insider insights they need to make what will be, for most of them, the largest and most significant investment of their lives. Bloggers have the opportunity to provide praise for the best companies, and expose the controversies that surround the worst. But bloggers will only be able to provide this much-needed information and perspective if they can communicate (at least responsibly) without fear.