BOOK REVIEW: DUNK'D — Franchising is everywhere. There are franchised restaurants, grocery stores, parcel deliveries, online search optimization services, premium out houses, even poop scoop services for pooches.
Recently, as I was preparing for the Frantelligence Webinar series with Franchise Business Review,
Lizette Pirtle contacted me to discuss franchise client support, and
being able to provide information to her franchise clients.
I give this book the highest ranking of five stars. Why? Because this book is like no other in that it explains the metrics and drivers of the franchising model, an approach that is sorely needed in the franchise world.