If you want a great laugh and yet gain some real street smarts of being a leader of a franchise, this is the book for you. Sun Tzu was a military strategist who lived around 500 BC.
I liked Peter Birkeland’s book Franchising Dreams: The Lure of Entrepreneurship in America so much that since reading it years ago, I have recommended it to corporate franchise
Author's Comments: Franchising for Dummies was written by the late Dave Thomas, founder of Wendy's and myself as a primer for prospective and current franchiso