Burger King Franchisees Take Complaints Directly to Board of Directors

The New Hampshire Sentinel Source reported on Saturday that Burger King franchisees were going directly to the board of directors with their complaints, that they no longer have trust in company management.

That was the message in a letter sent by the National Franchisee Association last week to Burger King’s board of directors. The board needs to take action to repair the relationship with franchisees, which has disintegrated to a level unheard of even for Burger King.

The letter, signed by 27 franchisees, including NFA board members and the heads of regional associations, further stated that the company’s management team has pushed the franchise community to the brink. They declared, “We are taking this extraordinary and historic action to communicate our concerns directly to the board.”

The article tells that the letter is another “salvo in a battle between Burger King and its franchisees” that erupted last week after the NFA filed a class action lawsuit against the chain, its second in the past six months.

The suit argues that Burger King does not have the authority to “dictate maximum pricing.’ The motivation for the suit is Burger King’s decision to require franchisees to sell the double cheeseburger for $1.

The NFA sued the company last May to stop it from “getting its hands on a portion of the millions of dollars in annual rebates franchisees get from soda companies.”

The article continues:

There has been a comprehensive failure by BKC Management to develop a competitive menu necessary for our business to be successful. The recent actions taken by your Management Team now threaten the very value of our Franchisees’ businesses.”

Article:

Burger King franchises to take complaints to board of directors