- Front Page
- Biz Tools
Convenience Stores have be sipping / siphoning coffee market share from the restaurant sector and as Mitch Morrison reported in CSP Daily News C-stores “are finally growing their total hot beverage unit sales after the economy fell in late 2008. (They) are now back and above historical unit consumption levels.
Burger King has taken notice. In fact Burger King following the lead once again of McDonalds has upgraded its coffee offerings with the help of an unusual restaurant sector competitor Starbucks wholly owned subsidiary Seattle Best Coffee.
Understanding the importance of fresh brewed ready-2-eat food and “better for you” beverages Burger King is levering one of the 5P’s of food marketing (price) to introduce its new line and garner trial with consumers. Consumers can “Receive a 12-ounce Smooth Roast Coffee For Just 25 Cents Now Through March 10th at Participating BURGER KING® Restaurants Nationwide”
Restaurants including Burger King have a plethora of advantages over coffee offerings from C-stores and adding price to drive trial will be key. However speed of service, available inside seating and bundling meal components will also contribute greatly. Whose food are you selling and what channels would you like to be in next? The Grocerant Niche is filled with opportunity. Is your company ready to get in the game?