Burger King To Change Little Mexican Ad
Burger King has decided to pull a controversial poster in Europe of a tall Texan and a short Mexican. This is at the heart of the problem:
“Mexico's ambassador to Spain said posters released in Europe for Burger King's new Tex-Mex style "Texican whopper," a cheeseburger with chile and spicy mayonnaise, inappropriately displayed the Mexican flag, whose image is protected under national law.” – Reuters
The offensive poster and campaign are being pulled.
But inquiring minds really are peaked by the television commercial. What is the tall Texan exactly doing to the squat man draped in the Mexican flag (see photo)? Is this a 30-second abbreviated version of the movie Brokeback Mountain? Or is it supposed to be a metaphor for what America did to Mexico during the events of 1846?
Consumers want to know.
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