Are Brokers (Coach/Consultant) Perpetuating Franchise Myths?

A franchise business coaching company, The Entrepreneur's Source (TES), adds itself to the list of franchisors/consultants perpetuating the myth that franchising is safer than opening your own business. According to TES, " investing in a proven process and system can be the difference between success and failure for a business".  In their PR release, TES appears to ignore the multiple government studies unanimously concluding that franchising has no more greater chance of success than going it alone - with some of those studies showing franchising to fail more frequently.

A prospective franchisee weighing the benefits of starting their own business or investing in a franchise will often see how franchising has a far greater chance of success in the long term.  PR-USA.net

Should an industry, knowing the information it puts forth cannot be substantiated, be allowed to continue to use deceptive information to sell its wares?