| john a. gordon
| Feb 7 | buy
Lately, there has been a spate of restaurant franchisors in heavy sales mode, pushing their concepts with little to no disclosure of sales or profitability. I have seen four concepts of late: a better burger franchisor (50 units), a frozen yogurt franchisor (300 units), a french fry only snack kiosk operator (14 units open), and the other a better burger concept (2 units open).
Two of these concepts presented at the recent ICRX Exchange Investor Conference, where all the financial and money people in the room weren’t impressed when they wouldn’t talk numbers.
None of the four franchisors makes so called financial performance disclosure. Zero, nada, nicht. All of them have practically no operating history. So what could they put in the Franchise Disclosure Document (FDD)?