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Here are US average annual sales (AUV) and estimated average store level EBITDA as a percentage of sales for select chicken quick service restaurant brands in 2010 as collected by our firm. Keep in mind that earnings before interest, tax, depreciation and amoritization (EBITDA) is prior to depreciation and debt service. For franchisee units, royalties must be subtracted from a company operated level, which can be calculated if not disclosed.
Some chains are privately held so information is more difficult to obtain and estimate.
Yum Brands, which is a publicly-held company, sees international (YRI Division) and China Division sales for a KFC store as MUCH higher than its U.S. stores. These numbers are also not easily obtained. That' because YUM does not breakout U.S. brand performance and it has an elaborate ritual that must be unwound to estimate sales per store and EBITDA for individual brands.
Chick-fil-A does not operate with a traditional franchising model. That is to say OPM utilized and units owned by franchisees. The company focuses solely upon single unit operators who manage and operate a unit for a small initial buy-in fee, and in return receive a percentage of store profits. However, Chick-fil-A owns the land, building and equipment. The company now has approximately 1545 units in the U.S.
John A. Gordon, restaurant analysis and advisory, PacificManagementConsultingGroup.com