Yesterday I read an article, " Chili partners with  Curves."

They are going to target people who eat out and want a healthy menu.

It appears to be successful.  A million coupons for chili's have been handed out to Curves members. There will be a $500 Chili's gift card and one year membership to Curves.  (Value $700)

This is great marketing.  Two strong branded names helping one another. 

To read full story  google  Chili's partners with Curves.