CiCi’s Pizza Targets 500-Store Expansion over Next Eight to Ten Years

 600 unit franchisor CiCi's has brought on industry veterans Bill Spae and Nancy Hampton to drive the expansion of the franchisor to 500 more units.

 Spae said. The company's value proposition will remain attractive in the marketplace going forward, and CiCi's pizza buffet is a simple concept that translates well to all kinds of customers.

The company has identified expansion targets of California's Inland Empire, Chicago, Upstate New York, Philadelphia, Miami and Phoenix.

"My goal is growth and lots of it," Spae said. "But I also want to ensure that CiCi's grows in a well-researched, strategic, and, most importantly, profitable way. I'm ready and available to talk to those who can partner with us to achieve those goals."

Marketing will play a key role in CiCi's strategic plan. As Chief Marketing Officer (CMO), Hampton will draw on her experience leading successful reimage campaigns, increasing sales and profits and delivering consistently positive ROIs. Her experience and skills will ensure the success of CiCi's continued growth initiative and value proposition."With its devoted fan base and strong value message, CiCi's is already on the right path," Hampton said. "As more consumers get to know CiCi's and the incredible quality, value and extraordinary service we offer, we know even more pizza lovers will become our loyal guests." As stated in Hospitality News

Using their value proposition that appeals to families with small children it will be interesting to see if CiCI's acheives its goal.

About the author: Ed Teixeira, publisher of Franchise Know How, is a 35 year veteran of the franchise industry, operating franchise companies in convenience store, manufacturing , home health care and medical staffing sectors. He was also a home healthcare franchisee.