Cold Rock Eyes Baskin Robbins Supply
The Executive Chairman of Australia’s Franchised Food Company [FFCo] wants to rescue Baskin Robbins franchisees in fragile times. There has been no mention of how Dunkin Brands feel about that news.
We are open to talks about what we could do for [Baskin Robbins] franchisees, including potentially taking over the lease and rebranding them to become Cold Rock. Stan Gordon
FFCo have noted a supply shortfall it would like to fill.
Reports that they have been cutting back on the number of flavours in a bid to conserve cash also do nothing to build confidence in the brand. A system that cannot evolve cannot survive.
FFCo is reported as an interested party for the Allied Brand’s Cookie Man franchise.
These franchisees have a whole chunk of their money in a franchise system and if you don't have a franchisor, that's a problem. They are now directionless. I really do feel sorry for them. SmartCompany
I’m sure Baskin Robbins franchisees are relishing the thought of reimage costs if Dunkin Brands find the Australian market too distant.
This guy is dreaming if he thinks Baskin Robbins franchisees will exchange their 60 year old brand with Cold Rock - a ripoff of US chain Cold Stone. Tony Gonzalez
Related Reading:
Dunkin' Brands Inc has a stake in Allied Brands
Allied and Dunkin Brands Dispute Halts Trading
Baskin Robbins Australia Shifts Foreign Exchange Risk to Franchisees
Ambac Assurance Corp Controls Dunkin' Brands Inc.
Allied Brands Gets Stay of Termination: Dispute with Dunkin’ Over Baskin Robbins.
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