and is the show worth it?

Looking at the Franchise Expo from the franchisor side, I have to say that it is nothing more than ego trip and a networking among peers opportunity for most I dare say. With expo space rental being so high, the traffic relatively slim and the actual buyer list from the show so small, I am certain that no one can on the basis of franchise sales really justify the expense of attending.

So, the question that should be asked is "what are the real benefits of attending?"

Personally I believe the show is something of the past, where the internet has long taken over the function of franchise shows. These shows were an effective way in the 70s and 80s, but have long outlived their time. For show organizers they are obviously still a way to fill the expo centers and with raising rates, make a heap of money in the process. However, people attend shows to obtain an idea of what is around, which can be achieved online quicker, cheaper and easier today. More and more with real interest in buying a franchise are going through the franchise listings and websites, undertake their research, and select a few that meet their criteria to visit in the local environment to obtain a real world impression of what it looks and feels in the market environment.

Now this is just my view, but the fact is that from 2001 till now, my franchise owners have never sold an unit as a result of the DC event, but we sold over a hundred per year through other means. Thinking of it, I would be interested in hearing about anyone who has sold a franchise as a direct result from the Washington Expo since 2000...Anyone? Anyone?