RE: RE: Meineke co-brand opportunity?

RE: RE: Meineke co-brand opportunity?

That's part of the problem. I can't seem to get the P&L, Balance Sheet, Cash Flow info for the corporate owned location I'm looking at.

Here's what I've been able to find out so far (in general):

From my discussions with the franchise rep, it sounds like this location is either barely profitable or not profitable, but he believes there are reasons for that and that a dedicated zee can make it profitable.

His reasoning:

Current car counts are healthy, but total ticket price is too low and a zee will be able to follow the system and increase the average ticket to a better level.

Utilities are too high. A zee will be able to monitor the lights and heat better and cut down this expense a lot.

Labor and COGS is too high. A zee will be able to make the COGS more favorable and make the labor more efficient. Also that current employees are paid higher than the area's average because they are more autonomous due to the corporate situation and that a zee would provide leadership and could pay less on labor.

Also, corporate is buying some items and services that were higher in price, but more convenient, and that a zee could tighten this up too, which would add to the bottom line.

Royalties and ad fund run 13 percent, broken down as 4.5 percent local advertising, 3.5 percent to George Foreman (LOL) national advertising, and 5 percent royalties.

Lease with cams is $7,700 per month.

Price is $100,000 and includes 1st and last, $7K in inventory, $14K in equipment.

Are zors obligated to release P&L, balance sheet, cash flow info on corporate owned stores they are selling? The info would be extremely helpful, but my rep has given me the impression (at least that's my interpretation) that he can't give that info.

So, what does everyone think? Is the Meineke / Econo Lube co-brand opportunity a good one? Are they obligated to give me specific financial info about the location? Any feedback?

Interesting Franchise Concepts By: Craig Hsueh (63 replies) Thu, 2006/04/06 - 09:59