Blue MauMau Welcomes All

I think there is a misunderstanding on Blue MauMau's purpose. Although there are a number of franchisee advocates posting on this site, this is not a consumer advocacy site. It is a site about knowing where to invest in franchises.

In an industry where it has been extremely difficult to uncover information beyond the myth, obfuscation, and message control, we started a model using new social media technology to create a citizen trade journal that could break through all that. This is a model in which insiders on all sides can give franchise owners investment information.

Overworked mainstream business reporters had a difficult time understanding and tapping into the inside issues of franchise systems. Sadly, those news articles that investors relied on to make choices often read like press releases. Mainstream business reporters are increasingly relying on this vertical trade journal to easily and quickly get the scoop (at the touch of a mouse) and to better explain its significance.

In our beginning days, as franchisors used traditional venues that typically gave them strong control of their message, franchisors were sometimes uncomfortable participating here. That was not to say that we discouraged franchisors from contributing their perspectives on the news. We went out of our way to contact them on just about every news piece that we did. It's just that the industry was not used to such openness.

The times are changing.

It would be against the mission and values of Blue MauMau to block content or ad messages on investment opportunities. We believe that the marketplace of diverse messages and ideas is the best source to determine the truth and the investment worthiness of a franchise owner's dollar.

We know that franchise owners and advocates like to participate here but we also strongly encourage franchisors to participate in this news network in whatever way they feel comfortable. Blue MauMau has many mouths to talk out of.