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Log In / Register | Dec 21, 2014

Buying: Will the Brand Bring More Consumer Buys than Franchise Fees?

Golf Etc logo from a Midwestern store, photo by Blue MauMau
Sign of a once opened Golf Etc, ranked #1 worst by loan defaults

Business adviser Bob Papes has an interesting insight. His emphasis is less on buying a franchise because of training and support by the franchisor. He sees problems in buying a business in a box. After all, it could also be a ready-made bankruptcy in a box.

Papes advice on investing in a franchise is to simply look at the marketing power of the brand to consumers.

The key question is how strong is the franchise "brand name" versus competitors. Will the brand name generate enough additional business to cover their franchise fees and turn you a good profit versus going it alone? - BlueRidgeNow

He advises franchise buyers to be very careful when looking at investing in a franchise.


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