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Jerry Newman - Leadership Principles from My McJob

Dr. Jerry Newman packed up his business PhD and took up a secret life in various franchise stores throughout the country, including McDonald's. Interviewed by Peter Birkeland, himself a franchise expert. Dr. Newman shares his insights with the Blue MauMau franchisee community on:

  • how to motivate when raising salaries are difficult
  • how a few simple adjustments to the franchise owner's management style can invigorate your workplace
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McJob Interview.mp35.19 MB

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