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Speedpro Imaging Hires Larry Oberly to Replace CEO Boris Katsnelson

Larry Oberly
Incoming CEO Larry Oberly (photo courtesy of company)

Speedpro Imaging, a chain of 124 franchised studios in 30 states that specialize in large format print, announced on October 19 that it has hired Larry Oberly as the firm’s new president and chief executive officer effective November 6.

Speedpro’s CEO Boris Katsnelson will step down.

SP Franchising LLC had a net loss of $212,621 in 2015 and another net loss of $109,764 in 2016, according to an audited report that it provided to state franchise regulators.

Katsnelson founded private equity firm Mountain Ridge Capital LLC, which in 2014 bought SP Franchising LLC, doing business as Speedpro Imaging. A spokesperson for Speedpro was uncertain of Katsnelson's future plans now that he will be leaving his role as Speedpro's CEO.

Incoming CEO Oberly is currently the vice president of global development with franchisor Re/Max LLC. Denver-based real estate giant Re/Max oversees 6,800 offices in its franchise system, which is largely based in the United States. Sub-franchisors of Re/Max also operate real estate offices and franchise internationally, including Australia, South America, the Middle East and Europe.

“Larry is a proven leader with 25 years of experience in franchising, both as a multi-unit franchisee and as an executive in a franchisor,” says Speedpro's chairman Chris Sugahara. “He is a relationship, team and culture builder with demonstrated success in growing revenue for franchisees along with the franchisor. We are excited for him to bring that experience and leadership to SpeedPro for the benefit of our entire system.”

All Speedpro studios are franchised. In its Franchise Disclosure Document filed this year, the company reported average gross sales in 2016 for its then 94 franchised studios that had been open for at least a year was $486,122. Same-studio gross sales for its franchises in 2016 compared to 2015 had increased by 17.6 percent.

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