The criteria that Entrepreneur uses obviously doesn't involve the success or failure rate of first-generation franchisees and only looks at the success of the franchisor.

They must be looking only at the overview of these franchises ----who, of course, do a lot of advertising with them and ensure their existence.

There ought to be laws against this kind of false advertising that the franchisors use to sell their franchises to unsuspecting prospects. The media is always looking for "product" and apparently Entrepreneur has immunity under the law for spreading false information to the public. The business media completely accept the Entrepreneur Top Picks and help to spread false information to prospective franchisees with immunity and impunity under our laws.

The Today Show, a respected classic on TV, should be ashamed of itself.