Dr. Shane, Professor of Entrepreneurial Studies at Case Western Reserve University, speaks about common entrepreneurial myths and how they derail the typical entrepreneur.

He says the average franchisee and entrepreneur will pick low profit industries and unprofitable businesses to buy and run. He then explains why.

mp3 podcast is slightly under 10 minutes.

Scott Shane is A. Malachi Mixon III Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By.