AAFD's Purvin writes, "the biggest problem in franchising was that the franchise marketplace was not delivering a quality franchise product, because buyers were not educated and demanding a quality product."

Aahh. We get to the real heart of the problem - buyers aren't educating themselves and demanding a quality franchise -- until it is too late.

AAFD's Purvin writes, "it is frustrating that less than 1% of franchise owners are dues paying members of the AAFD, and franchisee associations represent the AAFD’s second smallest revenue source!"

The AAFD is arguably the largest franchisee association and it can only get 1% of franchise owners (700,000+) to take any interest to pay its very small fee. It seems the biggest impediment to getting a quality franchise product with investment transparency is the franchisees themselves.

Now say after me....  "baaaaaa". 

Carnivorous franchisors out there - sit. Stay. No girl. I said stay!