Driga writes: Interest in Franchising a Business is Higher than Buying a Franchise...30% of brand names being new franchises exhibiting for the first time.

As I understand, if you have a dream but no dollar and are a franchisor, then you test your concept with someone else's money. If you win, the trademark becomes valuable and you own the trademark. If you lose, you feel a little sad (maybe) when your franchisees are foreclosed upon.

Conversely, if you have a dream and borrow from the bank, you test your concept with your own house as collateral.

Given the foregoing, I am quite shocked to see that people would rather be franchisors than franchisees. What's next... a finding that people would rather own the casino than be the gambler? That people would rather be the CEO than the hourly worker?

Shocking!

Paul Steinberg
Franchisee Attorney, New York City, Ph: 212-529-5400