into a trust fund.

First, it isn't a franchise selling tool to do that.

Second, there is no rule that requires that.

Third, it exascerbates the claims that franchisees normally assert regarding the advert fund that there is trustee level duty at play.

Any lawyer who ever suggested that his franchisor client put the advert fund into a trust ought to be fired on the spot. That's the kind of AAFD mind that every franchisor ought to avoid - and that almost all do avoid - and for good reason.--

Richard Solomon, FranchiseRemedies.com,  has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School