The Franchise Owner's most trusted news source


Log In / Register | Dec 21, 2014

Mobile Competition Trends

The biggest threat to wireless competition right now is the battle between Google's HotPot and Facebook's Places new messaging services.

Places and HotPot are features that allow you to see where your friends are and share your location in the real world. When you use Places or HotPot, you'll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Places works with touch.facebook.com or the Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7. HotPot works with most smart phones.

Consumers are benefiting tremendously from this battle, getting new ad supported benefits that continue to both improve and evolve. Carriers on the other hand may be losing out in the scuffle for revenue dollars. Messaging revenues are at risk if subscribers come to rely more and more on social networking services for communication.

Potential future advertising dollars may also be at risk as new wireless services such as location based social networking, navigation, and others emerge. Content owners on the other hand should be slightly excited by the news that there are now ever more distribution points for their content and new ways to expose end-users to it. Hardware manufacturers are delighted by the prospect of an ever increasing need for new hardware to take advantage of all these new services. The fight will undoubtedly spill over into the custody of ownership as Facebook and Google try to invest in or acquire hot new ventures.

__________________

About the author: Wireless Toyz founder Joe Barbat

No votes yet

Reply