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Paul Steinberg's picture

Billion dollar baby? More like a $12.5 billion dollar baby

Adfan writes:

The Chevrolet ad with Clint Eastwood tugged at my heart

  1. It wasn't a Chevrolet ad, it was a Chrysler ad. Easy to mix up your corporate welfare queens, though.
  2. Chrysler got over $12 billion in bailout money.
  3. When Chrysler (and GM) were being bailed out, Clint Eastwood was giving interviews opposing the bailouts.
  4. Chrysler ultimately got sold to the Italians.
  5. Chrysler is making most of its new production in Canada.
  6. The bailout ended up costing American taxpayers $1,300,000,000.

The not-so-subtle discussion of halftime and vignettes of political demonstrations were more in keeping with a Hollywood political ad.

That is why the ad generated discussion not about Chrysler, but about Obama.

That is why White House spokesman Jay Carney chortled that the advertisement highlighted "the simple fact" that Obama had bailed out the auto industry.

A case can be made for socializing losses of private companies, but let us be honest about it.

The Clint Eastwood had was dishonest on so many levels, but I do give "Adfan" credit for mentioning a topic which Mr. Mau Mau didn't want to touch.

Anyone who trust Zarco deserves what they get!

BEWARE! Zarco is out for himself and in my opinion as GREEDY as they com. For Christ's sake the NAICCF need an attorney the members can trust. He has already sold them out.

Zarco had a bad writer or is suffering amnesia

I'm concerned this is part of the Zarco reimaging campaign underway.

One Zarco point is as false as it can be: the FDD is a near worthless document and doesn't expain or reveal, squat.

Five Guys unit growth not relevant

Unit growth is meaningless. Quizno's and Coldstone both had phenomenal unit growth in the early days.

Look for same-store sales numbers.

Why we hear nonsense from attorneys

Zarco needs money. Franchisors have money.

So now he claims that franchising is a proven business model as easy as coloring by numbers.

He is saying what his target market wants him to say in hopes that he will get hired.

michael webster's picture

Proven Models

This is just so blantantly wrong.  Ray Kroc spent his entire working life at McDonalds refining and expanding the model he licensed from the McDonald brothers.  Why do we continually have to hear this nonsense - especially from attorneys who make their living suing over broken models!

Five Guys Is Not Struggling

While every location is different, Five Guys is not struggling, in fact, its had much faster unit growth than anyone else. All new units have a 1-2 year maturity factor. But better burger is filling up.

Baja Fresh is shrinking and is up for sale.

RichardSolomon's picture

I am just putting the finishing "touches" on a St Padraig's Day

franchising article that talks about franchise investment from the perspective of one who believes that the Little People have great influence on the fortunes of those who were formerly Druidic and who now wish to invest in franchises.

It will in a week or so be available as the lead article on www.SeamusMuldoon.com but, alas, some of its text is not G rated, so it can't be posted here on BMM.

I think that the St. Padraig's day article and Mr. Zarco's article may have some common elements, at least textually.

I heard from a guy in Florida

I heard from a guy in Florida that they settled the case.

Paul Steinberg's picture

Franchising is proven and successful; easy as color-by-number

When franchisees such as Mr Puig fail, they should not blame their franchisor but rather blame themselves.

According to Mr. Puig's attorney, buying a franchise is like doing a paint-by-number portrait:

The franchisor has invented a proven and successful “mouse-trap.” And as the franchisee, you will be provided with an operations manual that sets forth the "how to" of operating the franchised business so that in essence it’s as manageable as coloring by number.

--Robert Zarco in the Miami Herald, 2/5/2012

Super Bowl

I thought the Co Branding was pretty savy. A more affordable way to advertise.

Mr. Blue MauMau's picture

At heart

Nope. I'm a rock fish at heart, not a rock star.

BTW, I suspect that Madonna is going to be very upset that her parade has been rained on. I wonder how much pull she has in the rock world? M.I.A. just might find out.

Barbara Jorgensen's picture

Interesting Mr. Blue Maumau

I would of loved to hear it and see it.  Are you a rock star at heart?

Mr. Blue MauMau's picture

Blue MauMau tweets during the Superbowl

Mr. Blue MauMau
Fast food find Twitter cheaper than ad. tweets: "Who's up for a celebration featuring fresh, hot pretzels?"
 
Mr. Blue MauMau
Over 60% of FranAds in XLVI were cars (25/41 ads). Beverage companies next. Fast food missing.
 
Mr. Blue MauMau
Remember the ad of Miss Piggy forcing our kids to down Pizza Hut pizzas? That would spell trouble in 2012.
 
Mr. Blue MauMau
Fast food seem to agree with Slate's this year that a ad isn't worth the $$$.

Favorite ads

I like the Mathew's Day Off ad for nostalgia. The Chevrolet ad with Clint Eastwood tugged at my heart. Kids like the Coca-cola polar bear ads.

Mr. Blue MauMau's picture

Half time with Madonna

I'm enjoying the half time show with singer Madonna right now. Great stuff with a lot of star power! This isn't quite your Dad's Madonna.

Nice job franchisor NFL, Madonna and sponsor Bridgestone. Wow!

BREAKING: I don't know how I missed it but apparently one of the performers, British singer M.I.A., sang an obscenity and flipped off 100 million viewers on camera. Ah, rock stars.

Let me guess - that doesn't

Let me guess - that doesn't include franchising?

RichardSolomon's picture

There is a niche market out there for higher price points for

generic products like burgers and fries, but the quality has to be perceptibly better for anyone to see the point in going there.

When you add to that the last names of the people involved, you get a concept that ought to scare the lving daylights our of any competent investment advisor. I for one wouldn't kiss their daughters or eat their food, much less think about their franchise opportunity.

pricepoint for one.

I ate at one and for the money I was not impressed and will never go back. I like Wendy's for their value and taste. This is a very competitive market.

What's Going On With Five Guys?

We're currently studying a site to position our brand. It's a great high energy market with a good mix of casual dining and fast casual concepts. Some of the fast casual brands include Panda Express, Baja Fresh, Panera Bread, and Five Guys.

As we study each of the brands. Five Guys just doesn't seem to have the traffic count the other brands are generating. The demographic profile of the market is very diverse and noticable in the foot traffic.

There is no Smashburger in the market. However, the top 3 QSR burger players are visible and seem to generate decent traffic.

Why is Five Guys the brand that seems to be the one struggling? The restaurant is clean and level of customer service is satisfactory to good.

Ray Borradale's picture

When legislation meets intent

From tomorrow, the ACCC will advertise online, on multi-lingual radio stations and at bus stops to inform shoppers they are entitled to demand any product or service not up to scratch be repaired, replaced or refunded under new, far-reaching consumer laws.  SMH
 

COld stone sues

Cold Stone Sues Franchisees in PA. ... Rovell also uncovers how a well-known franchise like Cold Stone Creamery may not be what it seems. .... Perhaps they are a group of second-generation franchisee's that got their stores for free and are

History of it.

Taco Bell launched the first in its new breakfast platform, eleven breakfast items ranging from 99 cents to $2.79.

Paul Steinberg's picture

Poking the bear

Yes.

So wait till the time to file any appeal or motion to renew/reargue has passed.

If the bear is asleep, why poke the sleeping bear?

michael webster's picture

Bragging

Paul writes: "But I would be careful about bragging about this, because your adversary may begin to realize the collateral consequences of not raising the standing issue."

It ain't bragging if you can actually do it.