Recent Comments
Anyone who trust Zarco deserves what they get!
BEWARE! Zarco is out for himself and in my opinion as GREEDY as they com. For Christ's sake the NAICCF need an attorney the members can trust. He has already sold them out.
Zarco had a bad writer or is suffering amnesia
I'm concerned this is part of the Zarco reimaging campaign underway.
One Zarco point is as false as it can be: the FDD is a near worthless document and doesn't expain or reveal, squat.
Five Guys unit growth not relevant
Unit growth is meaningless. Quizno's and Coldstone both had phenomenal unit growth in the early days.
Look for same-store sales numbers.
Why we hear nonsense from attorneys
Zarco needs money. Franchisors have money.
So now he claims that franchising is a proven business model as easy as coloring by numbers.
He is saying what his target market wants him to say in hopes that he will get hired.
Proven Models
This is just so blantantly wrong. Ray Kroc spent his entire working life at McDonalds refining and expanding the model he licensed from the McDonald brothers. Why do we continually have to hear this nonsense - especially from attorneys who make their living suing over broken models!
Five Guys Is Not Struggling
While every location is different, Five Guys is not struggling, in fact, its had much faster unit growth than anyone else. All new units have a 1-2 year maturity factor. But better burger is filling up.
Baja Fresh is shrinking and is up for sale.
I am just putting the finishing "touches" on a St Padraig's Day
franchising article that talks about franchise investment from the perspective of one who believes that the Little People have great influence on the fortunes of those who were formerly Druidic and who now wish to invest in franchises.
It will in a week or so be available as the lead article on www.SeamusMuldoon.com but, alas, some of its text is not G rated, so it can't be posted here on BMM.
I think that the St. Padraig's day article and Mr. Zarco's article may have some common elements, at least textually.
I heard from a guy in Florida
I heard from a guy in Florida that they settled the case.
Franchising is proven and successful; easy as color-by-number
When franchisees such as Mr Puig fail, they should not blame their franchisor but rather blame themselves.
According to Mr. Puig's attorney, buying a franchise is like doing a paint-by-number portrait:
The franchisor has invented a proven and successful “mouse-trap.” And as the franchisee, you will be provided with an operations manual that sets forth the "how to" of operating the franchised business so that in essence it’s as manageable as coloring by number.
--Robert Zarco in the Miami Herald, 2/5/2012
Super Bowl
I thought the Co Branding was pretty savy. A more affordable way to advertise.
Interesting Mr. Blue Maumau
I would of loved to hear it and see it. Are you a rock star at heart?
Favorite ads
I like the Mathew's Day Off ad for nostalgia. The Chevrolet ad with Clint Eastwood tugged at my heart. Kids like the Coca-cola polar bear ads.
Let me guess - that doesn't
Let me guess - that doesn't include franchising?
There is a niche market out there for higher price points for
generic products like burgers and fries, but the quality has to be perceptibly better for anyone to see the point in going there.
When you add to that the last names of the people involved, you get a concept that ought to scare the lving daylights our of any competent investment advisor. I for one wouldn't kiss their daughters or eat their food, much less think about their franchise opportunity.
pricepoint for one.
I ate at one and for the money I was not impressed and will never go back. I like Wendy's for their value and taste. This is a very competitive market.
What's Going On With Five Guys?
We're currently studying a site to position our brand. It's a great high energy market with a good mix of casual dining and fast casual concepts. Some of the fast casual brands include Panda Express, Baja Fresh, Panera Bread, and Five Guys.
As we study each of the brands. Five Guys just doesn't seem to have the traffic count the other brands are generating. The demographic profile of the market is very diverse and noticable in the foot traffic.
There is no Smashburger in the market. However, the top 3 QSR burger players are visible and seem to generate decent traffic.
Why is Five Guys the brand that seems to be the one struggling? The restaurant is clean and level of customer service is satisfactory to good.
COld stone sues
Cold Stone Sues Franchisees in PA. ... Rovell also uncovers how a well-known franchise like Cold Stone Creamery may not be what it seems. .... Perhaps they are a group of second-generation franchisee's that got their stores for free and are
History of it.
Taco Bell launched the first in its new breakfast platform, eleven breakfast items ranging from 99 cents to $2.79.
Poking the bear
Yes.
So wait till the time to file any appeal or motion to renew/reargue has passed.
If the bear is asleep, why poke the sleeping bear?
Bragging
Paul writes: "But I would be careful about bragging about this, because your adversary may begin to realize the collateral consequences of not raising the standing issue."
It ain't bragging if you can actually do it.















Billion dollar baby? More like a $12.5 billion dollar baby
Adfan writes:
The not-so-subtle discussion of halftime and vignettes of political demonstrations were more in keeping with a Hollywood political ad.
That is why the ad generated discussion not about Chrysler, but about Obama.
That is why White House spokesman Jay Carney chortled that the advertisement highlighted "the simple fact" that Obama had bailed out the auto industry.
A case can be made for socializing losses of private companies, but let us be honest about it.
The Clint Eastwood had was dishonest on so many levels, but I do give "Adfan" credit for mentioning a topic which Mr. Mau Mau didn't want to touch.