Cuppy's Founder Morg Morgan Tells All

Cuppy's Morgan reincarnates as "Rawman," vegan advocate, photo/Cyn74

Robert “Morg” Morgan, the founder and previous owner of the controversial Cuppy’s Coffee and related controversial entities (Medina Enterprises, Elite Manufacturing, etc.)  recently resurfaced as raw food guru "Bobby” Morgan, the “Rawman Walking.” Rawman Walking publishes two blogs in connection with his raw food seminar business and retreat:  Living Raw & Free and The Sanctuary.  He also publishes on Twitter as @RawmanWalking and has built up 5000+ followers in 2 months.

After three years under fire on FranchisePick.com, BlueMauMau.org, UnhappyFranchisee.com and other blogs, the much-maligned Morg is speaking out and telling his side of the story for the first time. Upon learning this, UnhappyFranchisee.com published two posts. The first was to alert victims of Cuppy’s Coffee about the current activities of Robert “Morg” Morgan (CUPPY’S: Robert Morgan is Now “Bobby The Rawman Walking”). The other was to inform potential investors of Rawman Walking about his previous investment opportunities (Beware of Rawman Walking aka Morg Morgan).

Within hours of the last post being published, Rawman Walking Morg Morgan posted “My Thoughts About The American Dream” on his Living Raw and Free Blog.   I have included the excerpt pertaining to Java Jo'z & Cuppy's Coffee below. 

Morg's entire 4400+ word blog post is reprinted on UnhappyFranchisee.com, verbatim and in its entirety, here:  CUPPY’S: Robert Morgan’s “My Thoughts About The American Dream”  The uncut version is a pretty fascinating explanation of how his other questionable business dealings - including insurance fraud charges and the Slender Lady franchisee lawsuit - were also not his fault.

If you don't have time, the crux of it is:  It's all my fault.  And for that I'm deeply sorry.

Why I Left the Business World
When It Rains It Pours

After finally being healed of my cancer in the fall of 2004, I suddenly found myself alive and not sure why…. I was pretty much a broken man physically, financially, relationally and spiritually. My marriage was in tatters, my fault not hers…The Cancer battle was expensive as we had decided to approach it from and allopathic and a holistic approach. I believe it saved my life, but by the time we came out of the cancer, I say we, meaning my wife & I and the family and friends who gave my wife and I prayers and support, we had to move from our home into a smaller one and we had hocked, sold or lost everything we had worked for.

I was physically weak, financially broke and had no prospects for a job, or financial recovery to start a company… I was so thankful when a friend whom I had only seen once during my cancer recovery, but had consulted for on other projects, invited me to come and meet the owner of a business in Florida. Thus began the Java Joz, Cuppy’s, Medina Saga and my move to Destin, FL.

When I got into the company I worked diligently to analyze the company and work on the turn around. The company was on the verge of going out of business.

To start there were dozens of customers without real estate sites to place buildings and more people who didn’t have their financing in place. The company that was handling the real estate was not doing its job and left the customers to do the search themselves and then milking the commissions if they were able to find a site, which at the time was almost impossible without paying top dollar. The person doing the financing was a broker who charged an upfront fee and did little to assist the new coffee store owners. I was emotionally invested in this company to the point that I purchased the company from someone who was preoccupied with IRS complications from 10 years previous. It took a year to provide the company with the resources and services I thought it needed to accomplish its goals across the entire USA. It takes a long time to fix something that didn’t break over night.

Then the bottom fell out when banks pulled back their financing and SBA loan qualifications were increased. The worst part was the wedge put into the mix from the Unhappyfranchisee.com blog site bashing our every move as we worked non stop to stop the bleeding. This site’s objective is to bash franchises that have the smallest of hiccups to devastating pitfalls. It is a site where Sean Kelley makes money using his time and energy to bash other people with assumptions and accusations all of which make the worried franchisees scared. Of course people need to be aware and be concerned, but not by a stranger adding fuel to the fire for their personal financial benefit. Of course things got rough, but when you have someone antagonizing your people it makes it hard to work as a team. I was exhausted working very long hours 7 days a week doing everything in my power to keep this business afloat.

We moved the Real Estate in house, we did in house financing and we even set up an in house refund pool for people who wanted to get out of the business. Unfortunately, there was not enough money to bail us all out and there wasn’t enough knowledge and energy within myself to stop the bleeding alone. After serious salary cut backs and high emotions within the company, I took up an offer from a consultant for help. After several months of working and assisting in directing day to day operations of the company he offered me a buyout. I was told that the only was he could save the company was if I gave him ownership as he had promised he could bring in investors without me on board. My reputation was ruined due to my inability to carry the company alone but mostly due from the defamation of character by Sean Kelley and Unhappyfranchisee.com. I knew that I could not do it alone so I sold the company. I did not make my money back at that time and the reason was there wasn’t enough cash for a buyout, to complete construction and finance the refund pool, there was enough for operations with the cut backs.

In April of 2008 I sold my interest in the company in which I had invested all my money, time and talent. I made the sale to a person who had been a lead consultant and business mentor, who promised me that if I sold the company to him he would be able to stop the blogs and get the business back in the black. I made the sale on a promise of being paid for the assets and values over an extended period of time. At the time value of the business was hard to determine, but selling it for three million including interest would give me and the other, major stock holder who had twenty-five percent interest, a chance to work on projects where we would not have to be working 60 -70 hours a week. On top of this I was exhausted, not fully recovered and my partner was past sixty-five and really wanted to leave the stress of the business world behind.

So here I am today - I too am one of the losers and one of the people who lost their fortunes. Am I the scammer? No, I am just a hard working man who could not stop the bleeding in a company that I thought I could. Did I do anything wrong, illegal or unethical while I worked with that company? No, I did not even have authorization to sign checks. So now if you or anyone else doubts me and my scam to make money through business ventures by ‘taking’ from people rethink who is doing this and why. I am the one who is out 3 million dollars along with many others who are out in their personal investments as well. I do not own a beach condo, drive a Jaguar nor do I have any assets. I lost my life just as much as the others involved in this company. If anyone else could go in and fix it then they should have stood up and taken it on. I did not sabotage the company nor did I gain financially. I lost just as the rest of you. The only person gaining here is the guy on Unhappyfranchisee.com, Sean Kelley, by using his site. He is the one benefiting from the loss of our investments, our dreams and your passions.

I hope that you are like me and continue to work toward your passion and have faith that with the help of God you will make it. My passion is Raw food and teaching. I may not have been good at being a business owner, or being a husband, or even being a father or friend but now I am going to succeed in walking with God and sharing what I know works. My passion is in healing with raw foods, teaching others how to survive disease through a raw food diet while adding meditation and easing the stress of life and increasing their spiritual being. That is my true American Dream!

I know that Sean Kelley & Unhappyfranchisee.com will take this, dissect this and post the pieces and parts he wants on his site and interject his derogatory comments. Know that I have written this for you, my family, my friends, readers and those who have lost their investments and are suffering. And as I have said before it was not my intention to take from hurt or cause undue pain to anyone in my life. May each of you find peace.