Cuppy's Update: Has Hell Frozen Over?
There Is Hope for Cuppy's Coffee and Newer Systems in Franchising Right
Never thought I'd say it, but...
Went down to the AAFD meeting. Got sick and missed the second day, but before that I had a chance to meet with the Cuppy's folks and to talk with the AAFD about why they were giving Cuppy's an award.
I went in with doubts, but I came away impressed. The franchisor had in attendence key people including Hibbing and Mrs. Morgan. They went out of their way to introduce themselves and speak with their critics (including yours truly), at length and with candor. Mrs. Morgan's acceptance speech at the awards dinner was genuine, and she's quite a schmoozer in person. Of course, image only goes so far, but...
More to the point, the new Franchise Agreement (not the current one) is almost fully compliant with the AAFD fair franchising standards; that in itself is better than most franchisors can say. The receptiveness of the franchisor to working with the AAFD to turn over a new leaf is one which will hopefully be emulated by other franchisors.
In hindsight, Cuppy's was poorly served by their professional advisors; the problems this franchisor encountered were both forseeable and (to a great extent) avoidable. Take-away is that:
(1) when in doubt, disclose, and
(2) structuring something as an asset purchase agreement does not mean that you are necessarily clear of the seller's liabilities. (Some might add another lesson: sometimes it is counter-productive to sic lawyers on your critics rather than set forth a reasoned explanation of your position.)
The first point is often forgotten by franchisors who ask their legal counsel "Do we have to disclose that....?" If you have to ask a question that starts that way, the answer should be evident. Particularly in the internet age, any past history is going to quickly come to light. In the case of this franchisor, it was the perception of a less-than-forthcoming UFOC disclosure (coupled with the ham-handed tenor of Mr. Dozier) which led many (myself included) to believe that something was amiss.
The second point on the risk of asset purchase agreements is of some importance to franchisees, who often use asset purchase agreements; know your seller and you should always have a discussion with your attorney about purchasing assets, particularly where the Seller may have creditors or pending judgments, and/or where you as the Buyer have some links to the Seller such as business or familial ties.
Where the Cuppy's story diverges from the usual is in Cuppy's decision to make a turn to transparency and collaboration with their franchisees. Time will tell, but it seemed to me that the company has not only made concrete steps but is truly proud of the AAFD award and committed to continuing down the path to full accreditation, which will require the voting support of the Cuppy's franchisees.
Hell may not have frozen over, but I will say that Cuppy's has a good chance at being a success story and model for the franchise industry. The AAFD and Cuppy's have a lot at stake in the success of this new franchise agreement; let's hope for the best.
- Franchise topic:


Hey John! What did the agreement you signed say about refunds?
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
As much as I'd like to respond to each and every comment regarding Cuppy's I do not have the time, nor would it be wise to do so. However, this is one which I'd like to provide a short response.
I can agree with some of both guest's comments. I wholeheartedly agree that the company needs and must have more than just new ownership. It has been approximately 20 business days since I acquired Cuppy's, and just 18 if you exclude the day of acquisition and today which has hardly begun. In this relatively short period of time, numerous employees have been terminated and more than a million dollars per year has been cut from the company's operating expenses. In the coming weeks and months there will be more cuts, a few new hires, and many new systems, processes and procedures implemented.
Not withstanding any of the above, the company has a very good product, both from a consumer perspective and an investment perspective. The company has MANY employees who posses substantial knowledge, skills and abilities along with the interest and commitment to helping each and every franchisee to succeed, in their business.
I've stated our objectives very clearly, and quite simply. We will curtail sales, we will focus on opening sold but unopened stores and help every store increase their bottom line profitability. The cuts which have been made and that will be made, are being made in order to strengthen the company and to allow us to deal with mission critical issues like opening stores, improving systems, and providing refunds to those who are entitled to such.
The company did not get into it's current position overnight, and we will not resolve all issues overnight....however, I will tell you now, and my team will show you in the coming weeks and months that we are committed to resolving each and every issue which we are faced with, in a fair and equitable manner, and to building a brand that is both respected and trusted.
Believe & Succeed,
Dale Nabors,
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
A major trade publication is working on an update to the Cuppy's story, which I understand will be out later this month. I do not know what will be printed, but the reporter has been speaking with all of the players and that may be one of the reasons for renewed interest in this topic.
I am not blind to the Java Joz issues. In fact, I was the one who got a threatening call from John Dozier and an amusing letter from Nixon Peabody when I raised legal issues relating to the asset conveyance. I was also the one who had anonymous bloggers trying to dig up dirt and post it on this site and on FranchisePick ; postings which were traced back to an internet server near Ft. Walton.
I am not an idiot, nor dazzled by a good pr show. Rather, my change in outlook regarding Cuppy's is due to their willingness to make substantive change, including their work with Mr. Purvin and the AAFD board in order to bring the Cuppy's franchise agreement into conformance with AAFD Fair Franchising Standards.
There were (and apparently, remain) issues relating to Java Joz. There are also sector-specific issues relating to the difficulty in breakfast-centric concepts and coffee concepts expanding their market. People look at Dunkin' and Starbucks and don't realize how difficult that is.
So, I am hardly saying to run out and buy a Cuppy's franchise. What I am saying is that Cuppy's has made changes, and I am of the opinion that the company culture and company policy has changed for the better. Some on this board harshly criticized the past behavior of this zor (and rightly so) but don't want to allow for the possibility that people can change their behavior.
That's illogical and unfair.
Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400
Paul:
Nice piece. Well written. Good points, fair and factual. For me personally it goes a long way in restoring the respect which I had for you, but which had, to a large degree, gotten lost or misplaced in large part because of the Cuppy's controversy.
I'm glad that the Cuppy's Story is moving in the direction in which I originally thought that it ultimately would. There are many lessons for many people to be learned from the Cuppy's story. Lessons for franchisors, franchisees, consultants, advisors, bloggers, by-standers, attorneys, prospective franchisees, and business buyer's and sellers.
I met the people of Cuppy's, many months ago. I found that in the midst of their enthusastic acquisition and launch of the Cuppy's franchise they did indeed make many mistakes. Not out of malice, but out of a lack of knowledge, fear, and passion. I found the key players, and most of the staff to be honest, reputable, enthusiastic, caring people with good intentions. Of course we've all heard about the road paved with good intentions.
I've intentionally remained silent on the Cuppy's controversy because I felt that any comments which I might have made, would have been used some to fuel a fire, that should have never been started. Now that the TRUTH is coming out I'll say this: Cuppy's coffee has a DAMN GOOD Retail Product, and a very good franchise product. It is too early to say if Cuppy's will be the next BIG THING or Not. Only time will tell if Cuppy's can continue to maintain the right mix of support and growth. For anyone considering a 'Coffee Franchise', and there are many of them out there, Cuppy's Coffee & More should be at the top of the list for consideration.
Paul: we were in the early stages of developing what I considered to be a 'Professional Friendship' when it began to be divided by our differing opinions regarding Cuppy's. Now that the Cuppy's Chrisis Chapter, has been brought to a close, I'd like to extend my hand to you out of professional respect in the hopes that we might let the past be --- the past.
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Cuppy's will get a good name again is to give people their money back. They should of never cashed any of the money without an agreement.
I don't understand what there is to discuss. The only thing to discuss is the people getting their money back.
I agree with Richard I doubt that the people will get any money back. I hope Cuppy's will surprise all of us.
but obviously the corporation is dragging their feet to resolve these issues. What I meant is that Cuppy's should not have anything to discuss but to do what is right and refund the money.
I don't understand how they can get away with unethical business behavior. Which will hurt the corporation and the word will get out and has got out on the internet. This should be major news on television but I haven't seen it broadcast. Why?
Frankly, I am (pleasantly) surprised at the direction which the company took. In discussing last week some of the mis-steps that occurred when the story originally broke, I became surprised that they let some of their hired advisors take them down a "scorched-earth" path. We all make mistakes, and sometimes it is necessary to ignore the hired help and just follow our instincts and make things right. When you hire outside counsel who refers to himself on his website as a "bull" and a "hired gun", you are asking for war, not resolution.
Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400
Dear Guest:
Welcome to BlueMaumau! The venue for talking about all things related to franchising. A place where anyone can come in and say anything, about anybody, at anytime, without out facts, under the disquise of anonymity!
You come in and post 3 slams inside of 45 minutes against 1 franchisor within a thread that for the most part some 5 months old. You make NO point, share no facts ---- just slam - slam - slam!
You indicate that you did not buy into this concept and that is fine. So, what is the need for anonoymity? For all anyone knows you may be their competition playing "dirty pool". How is one to know? You make NO valid and substantiated points.
I do not know the people who owned the concept prior to it being acquired. I have had an opportunty to meet with it's current ownership. I have had a chance to meet with the support team, many of whom worked for previous ownership. I have had an opportunity to talk with current franchisees as well as current and past licensees of the prior concept. I have had a chance to talk with some of the individuals who became 'trapped' in the middle of the company being acquired.
I can not speak with first hand knowledge about the concept before it was acquired by its current ownership. I can however say without hesitation that under current ownership they have a GREAT retail product. They have a good and improving franchise product. They've invested a lot into maintaining and improving the franchise offering, under some most unusual, difficult and trying times. They have the highest percentage of support personnel to franchisee of any franchisor I've ever seen. Are they perfect, NO! Do they care about their franchiseees, YES! Are they trying to do the right things, YES!
If you have FACTS that can be substantiated that are relevant to its current ownership, then state them. Past ownership is not relevant. If you have an opinion - then state your opinion - as opinion. It is not appropriate to state your opinions as fact. It is not appropriate to make anonymous - negative statements- with ZERO verifiable proof.
I may be NUTS (my kids would agree with you). Paul WAS NOT dispensing bad advice, but sharing his opinion about the steps being taken by this franchisor to clean up the mess and confusion which resulted from the acquisition, and rapid growth. Go enjoy a good cup of coffee at your favorite coffee shop. I encourage you to comeback and participate in our discussions regarding franchising, without - attacking other posters or franchisors when you have no reason for doing so or facts to support your position. Until then....
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Not true. Indeed, this case illustrates, inter alia, the need to check out the Seller of the assets which you are purchasing. Simply denominating a contract as an Asset Purchase Agreement instead of Stock Purchase Agreement does not make it so. In addition, under state law you as the acquiring entity may be liable for the obligations of the Seller, including sales taxes collected and wage and hour monies owed by the Seller.
The pedigree of your assets is important--perform due diligence on your Seller.
Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400
"Before you say one more word about how great these people are do some research into the former Cuppy's store in N. TX. It is now Three Lumps Coffee. Hmmmmm....what went wrong there???"
Good. This is specific information, not just an accusation. I assume that Cuppy's didn't make it in Northern Texas. Anyone know what happened? There's also a store owner who posted 30 days ago who issued a word of warning about Cuppy's. See here.
Is it true? Is it verifiable? Is it within the realm of understanding? Is it what the fact based conclusion that most anyone might conclude? If so, it is not a WHACK, it is simply the way it is, and that in and of itself is not a bad thing.
The BlueMaumau community will grow and become a much more valuable resource and viable business model as individual posters take more accountability and responsibility for their own postings.
To state that so and so is Evil, a Crook, a bad concept etc (without stating specific reasons for saying so .... is a whack! [PERIOD].
To state that "in my opinion...", "in my experience...", "I've learned that...", "my research has indicated ...." AND here's why and state first hand knowledge or verifiable fact IS NOT a whack!
FACT is: Bluemaumau is a place where anyone can come in and say anything, about anybody, at anytime, without facts, under the disquise of anonymity!"
My Opinion: "The above FACTS work to the advantage and dis-advantage of BlueMaumau AND the community will only be as good as the cumulative contributions of its participants.
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
N. Texas - Who knows? If you know - report it! If you don't why bring it up? And what does it have to do with anything. A franchise sometimes goes out of business. Franchisees often change brands. If anything it would appear that the N. Texas location was able to switch brands and remain operating as a viable business. Based on that fact, it would seem as though the zee was dealing with a fair franchisor! With many concepts they would have been unable to open under a different brand at the same location, using the same equipment etc....
As for the previous post which you referenced, you might like to read the post again. You'll see that it was filled with unsubstantiated and subjective opinion. I will give that poster credit for APPARENTLY providing a name and email address. So if you're interested in their 'subjective' opinion then why don't you contact them. You might also NOTE that they were tied in at the acquisition point where there was lot's of confusion between the current and previous ownership, which has been readily admitted.
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
When the Attorney says it's okay to talk - then TALK! However, it is still simply talk until the Talk has been PROVEN in a court of law or until enough information is provided to allow the court of "public opinion" to reach an educated and informed opinion.
As for the "name issue" - I can choose to move and tell you that I moved because I wanted my children to go to such-and-such schools AND that can be well-and-true ----- that does not make the fact that I wanted to cash out some equity or move UP or Down any less true.
As for construction overruns - they happen - more often than not. But why did they? What are the FACTS, were there permitting issues, weather issues, contractor delays? WHAT?
I look forward to hearing your facts -- when you have FACTS to report.
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Tell me this aint the Robert Morgan of Aamco Transmissions fame!
Richard Solomon
www.FranchiseRemedies.com
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
No, it isn't. Robert Morgan - Chairman & founder of Aamaco passed away in February 2005 at the age of 87.
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
I do not want our readers to become confused. Anyone cannot say anything. Blue MauMau is a moderated site. Postings that break the guidelines (see link below) of our professional social network will either be edited or removed. Writing and content guidelines are found on the footer of every web page on Blue MauMau.
Posting Guidelines to content. (Note: I have specified these before in a number of discussion threads but they are now officially posted in our "Research / resources" area.)
And here our are Citizen Journalism Guidelines, which specifically addresses the content and format of news stories and advice columns that make it to our front page
FranSynergy is quite right in that Blue MauMau WILL NOT remove a post because facts / data have not been specified. We encourage our readers, anonymous or not, to hyperlink to sources / facts and to logically and persuasively lay out their thoughts though. And posters can indeed post at anytime. There are no store closing hours here.
Mr. Blue MauMau
Community Umpire (Moderator)
Again, it sounds as if you got caught up in the middle of the Acquisition.
All the construction related issues are things which happen to us al in starting a business. This is why I say here and elswhere "IN BUSINESS: Everything Costs, twice as much and takes twice as long".
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
I stand corrected and revise my statement to read:
FACT is: Bluemaumau is a place where anyone can come in and say anything, about anybody, at anytime, without facts, under the disquise of anonymity; provided that they do not Threaten Physical Harm - Use STRONG Profanity or post Pornography or utilize Graphical Sexual Descriptions.
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
Believe & Succeed,
Dale
FranSynergy, Inc.
Synergizing Franchising!
www.fransynergy.com
I agree, and frankly I wonder about the quality of counsel by whoever did the zor's UFOC. If you need to parse case law and the CFR to decide whether you need to recite historical matters, then put it in and let the regulator tell you it is surplusage.
This is rather like the pizza franchisor from CA which didn't make certain Item 3 disclosures: when people find the facts, people will think you intentionally didn't disclose those facts, and people will ascribe greater import to those facts because you did not disclose.
But that is a bit tangental to your point, since as I understand you are speaking of the Java Joz documents, not the Cuppy's.
Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400
When you are getting paid $ 50,000 to do the contract and UFOC, then counsel can do a lot of DD. Most franchise companies won't pay counsel for DD, and there are plenty of ex inhouse people out there who will do a contract and a UFOC for less than $ 15,000 (some for less than $ 5,000). These folks don't ask questions about the veracity of anything. Whatever they are told, they put in the UFOC - no questions asked. By far, most of the new franchisors are using the cheapo lawyers, and there's a lot of wrong info and a lot of missing info. Some of the stories that come out when the depositions are taken would curl your toes.
Richard Solomon
www.FranchiseRemedies.com
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400