Cuppy's version 3.2008 : Is it “déjà vu all over again”?
Did someone call for some more gasoline on the Cuppy's debate fire?
Please take a moment and read Janet Sparks' excellent ‘2007/01/30’ blog post entitled
Cuppy's Coffee: In-house Attorney Attempts to Set Record Straight.
Be sure to read the attachments, comments and contributor analysis as well. Go ahead and click – I’ll wait…
Okay - Reading comprehension pop quiz. (You may use extra paper and a #2 pencil)
- List the names of the Cuppy’s apologists in 2007. (5 pts. for each name)
- List the matching reasons for why people were/are asking for refunds (5 pts. each)
- Compare and contrast the business entity structure of Java Jo’z and Cuppy’s.
Be sure to include the franchising/licensing entity, the supplier/distributor entity, and the construction/build-out entity. (10 points) - List the names of the Cuppy’s apologists in 2008. (10 pts. for each name) (1 bonus pt. for each name that you match against your 2007 list)
- Compare and contrast the business ownership and management structure of Java Jo’z, Cuppy’s and any affiliates. (15 points)
- In 50 words or less, explain how the expressed reasoning for the lack of funds available for refunds to depositors in 2007 is different from the reasons provided in 2008. (20 points)
- (10 points) According to the 1/30/2007 post, all of the following are aspects of Manganiello’s reasoning to explain the absence of Morgan in Item #2 EXCEPT:
A. a piece string is hard to measure
B. Morgan was not involved in Cuppy’s management and thus was not required to be listed
C. Cuppy’s did not have a “development person” at the time
D. Morgan, although the owner of Cuppy’s parent company, was the “key person” over at Cuppy’s affiliate, “Elite Manufacturing”
E. the sub-prime credit crisis made it impossible to list Morgan in the UFOC
F. some paper pusher in California told them they didn’t need to list him
BONUS: How does the recent Sona MedSpa arbitration ruling potentially impact the Cuppy's situation?
Submit your answers and I will grade them (not on a curve).












Yes Cuppy's, like herpes, just seems
to keep coming back. Different spot, same festering sore.
Looking back at that Janet Sparks post brings up some old questions, such as: Why would "Morg" Morgan pay $3 Million for the "assets" of an asset-less company (as far as I can see) that was about to implode, owned by a man about to go to prison, and with a brand so tarnished that they immediately changed the name. Were there any other bidders that would drive that price up?
What assets did the company possibly have worth $3 Million? Or even the $250K downpayment? Even with the intellectual property (logo), $1.00 would have been overpaying.