Denny’s is repeating last year’s free Grand Slam breakfasts, which will again be publicized during the Super Bowl game. The meals will be served at participating restaurants from 6 a.m. to 2 p.m., Tuesday, February 9.

The 1,500-unit chain said over 2 million Grand Slams were served last year. Pronouncing it a success soon after the event, Denny’s officers said the promotion cost $5 million and generated the equivalent of $50 million in public relations.

Nation’s Restaurant News